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Annual Report 2010
Operational Review

Table of contents

  • Page 1
    Annual Report 2010 Operational Review

  • Page 2
    ... Segment highlights 08 2010 major news flow 10 Management tasks 14 The Bridgestone Essence (corporate philosophy) 16 Research and development 19 Board of Directors, Corporate Auditors, and Corporate Officers 20 Corporate governance, compliance, and risk management 23 Shareholder information 24 Major...

  • Page 3
    ... The Group makes and sells a range of rubber products and other products. In recent years, Bridgestone has drawn on its original technologies to launch a number of environmentfriendly products, such as adhesive film for solar modules and electronic paper. Annual Report 2010 Operational Review 01

  • Page 4
    ... and strategically. Summing up the post global economic crisis period, I believe that our efforts to cultivate a "Lean and Strategic" corporate culture and to manage business operations through the Mid-term Management Plan (MTP) as the core tool have worked well. 02 Bridgestone Corporation

  • Page 5
    ... to the number of vehicle sales, we forecast that it has been growing remarkably in emerging countries, while we forecast that it will take some time to recover to the level before the Lehman collapse in developed countries, such as U.S., Europe and Japan. We will see the same growth in tire demand...

  • Page 6
    ... Primarily in those emerging countries such as China, India and Brazil, we plan to implement initiatives such as promotion of "ECOPIA" brand into the market, formulation of retread and solutions business, and expansion of retail network. At the same time, we will increase production capacity to meet...

  • Page 7
    ... 31, 2010, 2009, and 2008 2010 2009 2008 Millions of yen 2010/2009 Percent change 2010 Thousands of U.S. dollars1 Net Sales Overseas Sales Operating Income Net Income Total Equity Total Assets Capital Expenditures Depreciation and Amortization Research and Development Net Return on Shareholders...

  • Page 8
    ...Capital Expenditures ¥ billion 2010 2009 2008 2007 2006 160.0 159.7 255.8 257.2 232.0 Net Sales by Business Segment 83% Diversified Products Business 70X30.5 70X30.5 Chemical and industrial products: Vehicle parts, polyurethane foam and related products, electronic precision parts, industrial...

  • Page 9
    ...Others Net Sales ¥ billion 2010 2009 2008 2007 2006 70X30.5 ¥ billion / % 512.3 433.3 495.4 439.1 356.5 2010 2009 2008 2007 2006 8.8% 7.6 7.2 8.6 5.7 70X30.5 Operating Income / Operating Income Margin 45.0 32.9 35.4 37.6 20.3 18% Annual Report 2010 Operational Review 07 Note: Net sales exclude...

  • Page 10
    ... Tire Plant in Indonesia • Bridgestone reorganizes tire production by product MAR. • Bridgestone establishes a new plant in Maharashtra State, India group in Japan • Bridgestone establishes a diversified products oversight company in China JUNE • Bridgestone launches ECOPIA EP100S, tires...

  • Page 11
    ... and bus radial tires at Chonburi Plant in Thailand A signing ceremony for a joint project with World Agroforestry Centre in Indonesia Suzuki Wagon R Ultralarge off-the-road radial tires for construction and mining vehicles Nissan Leaf electric vehicle Annual Report 2010 Operational Review 09

  • Page 12
    ... strategy and to proceed with the integration and expansion of our business domains; 3. To aim for the real global corporation adopting the Strategic Business Unit (SBU) organization; and 4. To aim for optimum management for the entire Group, utilizing the Mid-Term Management Plan. The Bridgestone...

  • Page 13
    ... runflat tires, UHP (ultra-high performance) tires, and winter tires, we will incorporate the Group's leading-edge technologies, and take steps to aggressively expand sales on a groupwide basis. In truck and bus tires, in order to meet the needs of customers and society for operation with safety...

  • Page 14
    ...our network of retail outlets. In addition, we will increase production in emerging countries. The fourth initiative is implementing "'selection and concentration' in diversified products business," or non-tire operations. We will work to bolster the global development of our chemical and industrial...

  • Page 15
    ... CSR Enhancement Committee, including rigorous risk management for environmental protection, product safety, compliance, disaster prevention including safety initiatives, internal control improvement, employee education, and corporate citizenship activities. Annual Report 2010 Operational Review...

  • Page 16
    ... of employees to provide its customers with world-class products and services and to serve the communities where Bridgestone does business. "The Bridgestone Essence" is composed of the words, integrated corporate culture, and our diversity that today's company has inherited and a shared sense...

  • Page 17
    ... tagline The Bridgestone Group is committed to being a company that supports individuals. In customer-facing locations around the world, the Group's products and services contribute to its customers. To communicate that concept, the tagline was revised to "Your Journey, Our Passion." Moving forward...

  • Page 18
    ... also services with added value. With regard to R&D programs in the tire segment, based on the development philosophy of "peace-of-mind" for everything, Bridgestone seeks to create tires with higher added value through the pursuit of three core elements of technology and product development of tires...

  • Page 19
    ... a new business model, leading the way in environmental friendliness. To that end, the Group will aggressively develop Bandag Retread Factory outlets that will offer integrated manufacturing, service, and sales of retread tires at more locations. The Bridgestone Group has positioned runflat tires as...

  • Page 20
    ... while meeting the needs of the Company's customers. Diversified products In the diversified products business, the Bridgestone Group continues working to strengthen its product lineups in key operational fields. At the same time, the Group is implementing R&D activities with the objective...

  • Page 21
    ... the Board, CEO and President of Bridgestone Americas, Inc. Yutaka Yamaguchi Tire Products Development Franco Annunziato Member of the Board, Chief Quality Officer and Senior Vice President -Technology of Bridgestone Europe NV/SA Eduardo Minardi Member of the Board and Chief Operating Officer of...

  • Page 22
    .... The Executive Operational Committee is a senior management body that operates in a consultative and committee. Matters considered and reported by this committee are reviewed before a decision is made by the CEO and President, the Board of Directors, the Board of Corporate Auditors, or the General...

  • Page 23
    ... hold liaison meetings with the corporate auditors of major Bridgestone subsidiaries in Japan. A dedicated support staff unit assists the corporate auditors. The Internal Auditing Office and internal auditing departments within the Company's divisions and major Annual Report 2010 Operational Review...

  • Page 24
    ... audit Accounting Auditors CEO and President (Chairman of the Board) Executive Operational Committee Corporate Officers (includes those serving concurrently as Board members) Operating and Supervisory Divisions Integrated CSR Enhancement Committee Compliance Committee Risk Management Committee...

  • Page 25
    ... Touche Tohmatsu LLC Technical centers Bridgestone Corporation: Tokyo and Yokohama, Japan Bridgestone Americas: Akron, Ohio, United States Bridgestone Europe: Rome, Italy Common stock price range (Tokyo Stock Exchange) 2004 2005 2006 2007 The Chuo Mitsui Trust and Banking Company, Limited 33...

  • Page 26
    ... of accounting and salary payments MXN 455,997 Manufacture and sale of tires EUR 225 Lending and purchasing of sales receivables and auditing of group companies Belgium Bridgestone Europe NV/SA Bridgestone Aircraft Tire (Europe) S.A. Brazil Canada Chile China Bridgestone do Brasil Industria...

  • Page 27
    ... U.K. Ltd. UAE United States Bridgestone Middle East & Africa FZE. Bridgestone Americas, Inc. Bridgestone Bandag, LLC Bridgestone Americas Tire Operations, LLC Bridgestone Retail Operations, LLC Firestone Diversified Products, LLC Morgan Tire & Auto, LLC 100.0% 100.0% Bridgestone APM Company 100...

  • Page 28
    Bridgestone Corporation 10-1, Kyobashi 1-chome, Chuo-ku, Tokyo 104-8340, Japan www.bridgestone.co.jp April 2011