Comfort Inn 2010 Annual Report Download

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2010
annual
review

Table of contents

  • Page 1
    review 2010 annual

  • Page 2
    ...trading on the New York Stock Exchange under the symbol CHH. Choice Hotels is a hotel distribution company that optimizes its brands to drive unit growth and provide the best return on investment for its franchisees. To its guests, it provides value-oriented accommodations at all price points in the...

  • Page 3
    ...07 08 09 10 06 07 08 09 10 06 07 08 09 10 revenues (millions) net income (millions) diluted earnings per share hotels open worldwide hotels under development worldwide* * Represents hotels under construction, awaiting conversion or approved for development. 2010 Annual Review 3

  • Page 4
    ..., to over 3,700 Choice-brand hotels. In 2010, our domestic system saw occupancy increases of 190 basis points and an average daily rate decline of 1.0%, which led to a 2.8% RevPAR increase, as compared to a 2009 RevPAR decline of 14.4%. to our Choice Privileges rewards program and growing domestic...

  • Page 5
    ... of price points, Choice Hotels has a range of offerings for hotel developers' needs. We enter 2011 with a domestic pipeline of 516 hotels representing 41,682 rooms under construction, awaiting conversion, or approved for development as of December 31, 2010. We anticipate financing for new hotel...

  • Page 6
    ... In 2011, we will continue to emphasize strengthening the performance of our seven well-established core brands - Comfort Inn, Comfort Suites, Sleep Inn, Quality Inn, Clarion, Econo Lodge and Rodeway Inn. For each of these brands, we have dedicated five-year brand plans 6 2010 Annual Review

  • Page 7
    ... central reservations continues to grow, now accounting for over 28% of all gross room revenues. The company plans to accelerate Choice Privileges member growth with a goal of adding 2 million additional members in 2011 to bring total membership to 14 million members worldwide. In 2010, Choice...

  • Page 8
    ... of online channels. The company anticipates continuing to execute on a number of initiatives to raise its profile within the travel industry and to promote Choice Hotels as an organization through greater industry involvement. We will also intend to promote our corporate social responsibility...

  • Page 9
    ... that 2011 will be a much better year for our company and the lodging industry thanks to an improved operating environment. Choice Hotels has developed a formidable position as the premier lodging franchisor Stephen P. Joyce President and Chief Executive Officer March 1, 2011 2010 Annual Review 9

  • Page 10
    ... = Free" spring promotion through which Choice Privileges members can earn a free night at up to 1,500 Choice Hotels properties after just two separate stays. For the fifth year in a row, the company is named to the Training magazine's Top 125, a list of the top companies nationwide in the area of...

  • Page 11
    ... Privileges members can earn a $50 restaurant gift card after just two separate stays. AUG The World Franchising Network (WFN) selects Choice Hotels as the only hotel company for its annual list of the Top 26 Franchises for Hispanics. The company launches Choice Hotels Music - an innovative new...

  • Page 12
    ... its fall promotions. For its mid-scale brands, Cambria Suites brand, and Ascend Collection membership program, guests can earn a free night at over 1,500 hotels after just two separate stays. For its economy and extended stay brands, the company offers travelers double points. Maryland Alliance...

  • Page 13
    ..., mission and programs. A Cambria Suites hotel opens in DEC Pittsburgh, Pennsylvania, the fifth Cambria Suites hotel to open in 2010. Other properties that opened their doors to guests in 2010 are in Oklahoma City; Fort Lauderdale; Roanoke, Virginia; and Washington, Pennsylvania. The company ends...

  • Page 14
    ...Danaher Corporation, Smithfield Foods, Inc. Ervin R. Shames Independent Management Consultant Former Lecturer | University of Virginia Darden, Graduate School of Business Director | OnLine Resources Corporation, Select Comfort Corporation Gordon A. Smith Chief Executive Officer | Chase Card Services...

  • Page 15
    Corporate Headquarters Choice Hotels International 10750 Columbia Pike Silver Spring, Maryland 20901 301.592.5000 www.choicehotels.com Certifications Choice Hotels International has included as Exhibits 31 and 32 to its Annual Report on Form 10-K for fiscal year 2010 filed with the Securities and ...

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