Apple 2005 Annual Report Download - page 33

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Net Sales
Net sales and Macintosh unit sales by operating segment and net sales and unit sales by product follow (net sales in millions and unit sales in
thousands):
Notes:
(a) Other Segments include Asia Pacific and FileMaker.
(b) Includes iMac, eMac, Mac mini, Power Mac and Xserve product lines.
(c) Includes iBook and PowerBook product lines.
(d) Consists of iTunes Music Store sales, iPod services, and Apple-branded and third-party iPod accessories.
(e) Includes sales of Apple-branded and third-party displays, wireless connectivity and networking solutions, and other hardware accessories.
(f) Includes sales of Apple-branded operating system, application software, third-party software, AppleCare, and Internet services.
(g) Derived by dividing total Macintosh net sales by total Macintosh unit sales.
(h) Derived by dividing total iPod net sales by total iPod unit sales.
31
September 24,
2005
Change
September 25,
2004
Change
September 27,
2003
Net Sales by Operating Segment:
Americas net sales
$
6,590
64
%
$
4,019
26
%
$
3,181
Europe net sales
3,073
71
%
1,799
37
%
1,309
Japan net sales
920
36
%
677
(3
)%
698
Retail net sales
2,350
98
%
1,185
91
%
621
Other Segments net sales (a)
998
67
%
599
51
%
398
Total net sales
$
13,931
68
%
$
8,279
33
%
$
6,207
Unit Sales by Operating Segment:
Americas Macintosh unit sales
2,184
30
%
1,682
4
%
1,620
Europe Macintosh unit sales
1,138
47
%
773
13
%
684
Japan Macintosh unit sales
313
8
%
291
(14
)%
339
Retail Macintosh unit sales
609
94
%
314
68
%
187
Other Segments Macintosh unit sales (a)
290
26
%
230
26
%
182
Total Macintosh unit sales
4,534
38
%
3,290
9
%
3,012
Net Sales by Product:
Desktops (b)
$
3,436
45
%
$
2,373
(4
)%
$
2,475
Portables (c)
2,839
11
%
2,550
26
%
2,016
Total Macintosh net sales
6,275
27
%
4,923
10
%
4,491
iPod
4,540
248
%
1,306
279
%
345
Other music related products and services (d)
899
223
%
278
672
%
36
Peripherals and other hardware (e)
1,126
18
%
951
38
%
691
Software, service, and other sales (f)
1,091
33
%
821
27
%
644
Total net sales
$
13,931
68
%
$
8,279
33
%
$
6,207
Unit Sales by Product:
Desktops (b)
2,520
55
%
1,625
(8
)%
1,761
Portables (c)
2,014
21
%
1,665
33
%
1,251
Total Macintosh unit sales
4,534
38
%
3,290
9
%
3,012
Net sales per Macintosh unit sold (g)
$
1,384
(7
)%
$
1,496
0
%
$
1,491
iPod unit sales
22,497
409
%
4,416
370
%
939
Net sales per iPod unit sold (h)
$
202
(32
)%
$
296
(19
)%
$
367