Best Buy 2004 Annual Report Download - page 8

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Please find page 8 of the 2004 Best Buy annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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From left: social customer, time-starved mom, affluent professional, family man
Customer centricity is a new approach to serving our customers. In fiscal
2004, we identified customer segments with specific needs for which we
believe Best Buy can find solutions and tailored 32 pilot stores to meet
those needs. The goals are to identify and attract profitable customer
segments, create new and improved customer experiences and improve
overall customer satisfaction and loyalty. In fiscal 2005, we plan to
expand customer centricity to up to 110 more stores.