Best Buy 2005 Annual Report Download - page 10

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Best Buy 05 Annual Report6
INNOVATIVE RETAILINGFast Forward
The culture in our customer
centricity stores rocks. We
can be ourselves at work,
and our ideas are sought
out. Plus the transformation
means my store has more
places for me to move up.
– Best Buy associate
FOCUSING ON CUSTOMERS’ UNMET NEEDS
One of our targeted segments, young technology enthusiasts, loves the interactive displays in our stores.
He also loves his video games and movies. We are launching tailored market assortments at our
stores in fiscal 2006 so that his store is never out of stock of his CD with that awesome
guitar riff. Merchandising, product fulfillment, forecasting and replenishment … to him,
all that just means we have what he wants in stock.