Best Buy 2007 Annual Report Download - page 8
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06
CUSTOMER ACCESS
when & where you want it
Deeper customer relationships
In fiscal 2007, we grew memberships
in our loyalty program, Reward Zone,
to 18 million members and launched
the Reward Zone MasterCard. These
offerings enable us to provide tailored
products and services. By serving the
unique needs of our customers, we
believe we will continue to build loyalty,
grow market share and identify new
growth platforms.