Charter 2014 Annual Report Download - page 6
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Charter Spectrum is gaining momentum in the
marketplace, with over 80% of our residential
customers now receiving Spectrum products.
Our sales, marketing, customer care and field
operations are heavily focused on driving addi-
tional customer growth and product penetration
in 2015. Our expectation is that Charter will grow
customers across each of our Spectrum product
lines this year, including video.
Our ability to deliver superior service, one of our
largest value drivers, has improved significantly
in the past year. And we continue to focus on
building our expertise in this area. Better service
starts by offering highly valued products at
competitive prices and by making Charter more
convenient and efficient for customers to
do business with.
We have invested in,
and developed, an
insourced service
infrastructure increas-
ingly managed by our
own employees, and
our own IT and net-
work platforms. The
launch of these inter-
nal and customer-
facing platforms, and
their success, is a
r e f l e c t i o n o f o u r s e r v i c e -
oriented culture.
With our network now fully digitized, we
will accelerate the development of more
advanced products and services. In 2015, we will
introduce Spectrum Guide, our new cloud-based
user interface, across much of our footprint.
This advanced user interface makes video
content search and discovery easier and more
enjoyable, and it fully enables our Video On
Demand offering. Spectrum Guide has been
designed to function on nearly all of our eleven
million deployed set-top boxes, regardless of
their age or processing power. And because it
is cloud-based, this new user interface can be
updated or refreshed at any time, at low cost.
In 2015, we will also introduce our new set-top
box, which we call, Worldbox. This smaller, more
capable box is interoperable with all of our leg-
acy video platforms and can be sourced from
multiple vendors, reducing costs. Worldbox also
provides additional flexibility as our network and
services evolve. We will also be launching WiFi
hot spots (Spectrum WiFi) for our residential
customers at Spectrum Business locations in
2015. These hotspots will provide additional
value to our Internet customers when they are
outside the home and lay the foundation for
additional wireless offerings.
We continue to see major growth opportunities
in the commercial telecom marketplace. As we
look to serve the unique needs of this market
“By completing our all-digital initiative in 2014 as planned,
we have unleashed the full capability of our high-capacity
two-way interactive network. We now have the band-
width to offer more advanced products and services
to existing and future customers”
Adjusted EBITDA (in millions)
201420132012
$3,190
$2,948
$2,864
See Use of Non-GAAP Financial Measures
on page F-47 of this Annual Report.
Pro forma for certain acquisitions as if
they occurred on January 1, 2012.
4Charter Communications 2014 Annual Report