DIRECTV 2012 Annual Report Download - page 30

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services via the Internet. On September 27, 2012, DISH launched a screens. Many television models, Blu-Ray Disc威 players and gaming consoles
high-speed satellite Internet service called dishNETTM. In addition to like Nintendo’s Wii威, Sony’s PS3威 and Microsoft’s Xbox威 can be directly
marketing and selling dishNET services on a stand-alone basis, they bundle connected to the Internet and have the capacity to stream video to a
dishNET services with their DISH branded pay-TV service to offer television.
customers a single bill, payment and customer service option, which •Mobile Video. Many companies are beginning to offer mobile video
includes a bundle discount. In addition, on December 11, 2012 the FCC applications due to consumers’ increasing desire to view content outside of
granted DISH full terrestrial use of its AWS-4 spectrum and established the home. For example, AT&T offers AT&T mobile TV娃 which provides
build-out requirements. Other domestic and foreign satellite operators also users the ability to watch full-length TV shows from ABC, CBS, Disney,
have proposed to offer DTH satellite service to U.S. customers using U.S.- ESPN, Fox, MTV and other programmers on their cell phones. AT&T also
licensed satellite frequencies or foreign-licensed frequencies that have the introduced the AT&T U-verse Mobile application providing iPhone
ability of covering the United States. customers the ability to download and watch authorized content from their
•Video via the Internet. With the large increase in the number of consumers DVRs on the go. Verizon Wireless offers Viewdini威 which aggregates
with broadband service, a significant amount of video content has become content from several providers into one location. In addition, Verizon offers
available on the Internet for users to download and view on their personal FiOS Flex View which provides FiOS customers access to download and
computers, televisions and other devices. For example, Apple offers stream OnDemand and rented VOD titles for viewing inside and outside of
thousands of television shows and movies for rental, some in the home. Comcast introduced the XFINITY娃 TV Application which also
high-definition, on the online iTunes威 Store and with their iCloud威 service, allows customers to download and stream OnDemand video content to
all of a user’s content could be shared wirelessly across Apple devices. In laptops, tablets and mobile devices. Other cable and satellite distributors are
addition, Hulu威 is an online video distributor which provides free movies also focused on distributing their content to their customers’ mobile devices.
and TV shows from 430 content providers including FOX, NBC Universal, For example, Time Warner Cable, Cablevision and Cox allow streaming of
ABC, Lionsgate, MGM, Univision, National Geographic, Paramount, A&E live linear TV inside the home via iPad applications. Other mobile
Television Networks, Sony Pictures and Warner Bros. This content can be applications and services are also becoming available.
accessed on demand through its website and those of its partners: AOL, •Small and Rural Telephone Companies and Google Fiber. Other telephone
IMDb, MSN, Yahoo! and TV Guide. Hulu also provides a monthly companies are also finding ways to deliver video programming services over
streaming subscription service to more than 3 million paying Hulu Plus their wireline facilities or in a bundle with other MVPD providers. For
subscribers that offers current and past season shows from ABC, Comedy example, DISH Network has agreements with Embarq, Windstream, TDS,
Central, The CW, FOX, NBC, MTV and Univision. In addition, Netflix Frontier, and ViaSat to bundle their individual DSL or satellite broadband
and Amazon through Amazon Prime威 offer Subscription Video on Demand (in the case of ViaSat), and telephony services with DISH Network’s video
(SVOD) services for a flat monthly fee. For example, Netflix has a library of service. Google has also deployed its own fiber network in Kansas City and
thousands of movies and TV shows available for streaming to its over offers the highest broadband speeds in the country. Google has announced
33 million subscribers in the U.S., Canada, Latin America and the United that it plans to expand its fiber service to more cities during 2013.
Kingdom. Verizon has announced plans to offer an SVOD service through a •Local Broadcasters. Most areas of the United States can receive traditional
partnership with Redbox and expects to launch Redbox InstantTM in 2013. terrestrial television broadcasts of numerous broadcast channels, with more
Additionally, several companies, such as Vudu, Google through Google Play stations available in larger markets. These include full-power broadcasters
and Amazon through Amazon Instant Video sell or rent movies or other transmitting digital signals as well as low-power broadcasters transmitting in
shows via Internet download or streaming media. There are also several analog. Broadcasters provide local, network and syndicated programming.
similar initiatives by companies such as Intel, Microsoft and Sony to make Viewers can receive this programming free of charge using off-air antennas,
it easier to view Internet-based video on television and personal computer
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