Ford 2012 Annual Report Download - page 34
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32 Ford Motor Company | 2012 Annual Report
Management's Discussion and Analysis of Financial Condition and Results of Operations
Ford Asia Pacific Africa Segment. The charts below detail key metrics and the change in 2011 pre-tax operating profit
compared with 2010 by causal factor.
As shown above, wholesales and revenue increased compared with a year ago, while operating margin declined.
Ford Asia Pacific Africa reported a pre-tax operating loss of $92 million, compared with a profit of $189 million a year
ago. The decline in results reflects higher costs (primarily structural costs in support of Ford Asia Pacific Africa growth
plans), unfavorable volume and mix (which includes the impact of events in Japan and Thailand), and unfavorable
exchange, offset partially by higher net pricing.