Harley Davidson 2012 Annual Report Download - page 34

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34
Harley-Davidson Motorcycle Retail Sales(a)
Heavyweight (651+cc)
2011 2010 Increase
(Decrease) %
Change
North America Region
United States 151,683 143,391 8,292 5.8%
Canada 10,502 10,376 126 1.2
Total North America Region 162,185 153,767 8,418 5.5
Europe, Middle East and Africa Region (EMEA)
Europe(b) 39,334 37,378 1,956 5.2
Other 5,006 3,810 1,196 31.4
Total EMEA Region 44,340 41,188 3,152 7.7
Asia Pacific Region
Japan 10,401 11,405 (1,004)(8.8)
Other 11,015 9,582 1,433 15.0
Total Asia Pacific Region 21,416 20,987 429 2.0
Latin America Region 7,247 6,168 1,079 17.5
Total Worldwide Retail Sales 235,188 222,110 13,078 5.9%
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled
by the Company. The Company must rely on information that its dealers supply concerning retail sales and this information is subject to revision.
(b) Data for Europe include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland and the United Kingdom.
The following table includes industry retail motorcycle registration data:
Heavyweight Motorcycle Registration Data(a)
2011 2010 Increase
(Decrease) %
Change
United States(b) 271,029 259,733 11,296 4.3 %
Europe(c) 292,533 301,321 (8,788) (2.9)%
(a) Heavyweight data includes street legal 651+cc models. Street legal 651+cc models include on-highway and dual purpose models and three-wheeled
vehicles.
(b) United States industry data is derived from information provided by Motorcycle Industry Council (MIC). This third party data is subject to revision and
update. Prior periods have been adjusted to include all dual purpose models that were previously excluded.
(c) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 651+cc models derived from information provided by
Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. Europe market data is reported on a one-month lag. This
third-party data is subject to revision and update.