Intel 2013 Annual Report Download - page 7

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We use our core assets to meet these objectives. Our core assets include our silicon and manufacturing technology
leadership, our architecture and platforms, our software and services, our security solutions, our customer
orientation, our strategic investments, and our corporate stewardship. We believe that applying these core assets to
our key objectives provides us with the scale, capacity, and global reach to establish new technologies and respond
to customers’ needs quickly. Our core assets and key objectives include the following:
• Silicon and Manufacturing Technology Leadership. We have long been a leader in silicon process technology
and manufacturing, and we aim to continue our lead through investment and innovation in this critical area. We
drive a regular two-year upgrade cycle—introducing a new microarchitecture approximately every two years
and ramping the next generation of silicon process technology in the intervening years. We refer to this as our
“tick-tock” technology development cadence. With our continued focus on silicon and manufacturing technology
leadership, we are collaborating on the development of 450-millimeter (mm) wafer technology and extreme
ultraviolet lithography (EUV). We expect larger silicon wafers and enhanced lithography technologies with EUV
to allow Moore’s Law to continue. Moore’s Law predicted that transistor density on integrated circuits would
double about every two years. We aim to have the best process technology, and unlike many semiconductor
companies, we primarily manufacture our products in our own facilities. This in-house manufacturing capability
allows us to optimize performance, shorten our time to market, and scale new products more rapidly. We
believe this competitive advantage will be extended in the future as the costs to build leading-edge fabrication
facilities increase, and as fewer semiconductor companies will be able to combine platform design and
manufacturing.
• Architecture and Platforms. We are developing a wide range of solutions for devices that span the computing
continuum and allow for computing experiences from notebooks (including Ultrabook devices and 2 in 1
systems), desktops, tablets, and smartphones to in-vehicle infotainment systems and beyond. We believe that
users want consistent computing experiences and interoperable devices and that users and developers value
consistency of architecture. This provides a common framework that results in shortened time to market, and
the ability to leverage technologies across multiple form factors. We believe that we can meet the needs of
users and developers to offer computing solutions across the computing continuum through our partnership with
the industry on open, standards-based platform innovation around Intel® architecture. We continue to invest in
improving Intel architecture to deliver increased value to our customers and expand the capabilities of the
architecture in adjacent market segments. For example, we focus on delivering improved energy-efficient
performance, which involves balancing higher performance with lower power consumption. In addition, we are
focusing on perceptual computing, which brings exciting user experiences through devices that sense and
perceive the user’s actions.
• Software and Services. We offer software and services that provide solutions through a combination of
hardware and software for consumer, ultra-mobile, and corporate environments. Additionally, we seek to enable
and advance the computing ecosystem by providing development tools and support to help software developers
create software applications and operating systems that take advantage of our platforms. We seek to expedite
growth in various market segments, such as the embedded market segment, through our software offerings. We
continue to collaborate with companies to develop software platforms optimized for our Intel processors and
that support multiple hardware architectures and operating systems.
• Security. Through our expertise in hardware and software, we are able to embed security into many facets of
computing. We expect to bring unique hardware, software, and end-to-end security solutions to the market in
order to offer increased protection against security risks for consumers and businesses worldwide.
• Customer Orientation. Our strategy focuses on developing our next generation of products based on the needs
and expectations of our customers. In turn, our products help enable the design and development of new user
experiences, form factors, and usage models for businesses and consumers. We offer platforms that
incorporate various components and capabilities designed and configured to work together to provide an
optimized solution that customers can easily integrate into their end products. Additionally, we promote industry
standards that we believe will yield innovation and improved technologies for users.
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