Intel 2014 Annual Report Download - page 7

We use our core assets to meet these objectives. We believe that applying our core assets to our key objectives provides us with
the scale, capacity, and global reach to establish new technologies and respond to customers’ needs quickly. Our core assets
and key objectives include the following:
•Silicon and Manufacturing Technology Leadership. We have long been a leader in silicon process technology and
manufacturing, and we aim to continue our lead through investment and innovation in this critical area. Moore’s Law
predicted that transistor density on integrated circuits would double about every two years. We continue executing to Moore’s
Law by enabling new devices with higher functionality and complexity while controlling power, cost, and size. In keeping with
Moore’s Law, we drive a regular and predictable upgrade cycle—introducing a new microarchitecture approximately every
two to three years and ramping the next generation of silicon process technology in the intervening periods. We refer to this
as our “tick-tock” technology development cadence. Through this cycle, we continue to push progress by designing and
putting transistor innovations into high-volume production. We aim to have the best process technology, and unlike many
semiconductor companies, we primarily manufacture our products in our own facilities. This in-house manufacturing
capability enables us to optimize performance, shorten our time to market, and scale new products more rapidly. We believe
this competitive advantage will be extended in the future as the costs to build leading-edge fabrication facilities increase, and
as fewer semiconductor companies will be able to combine platform design and manufacturing.
•Architecture and Platforms. We are developing a wide range of solutions for devices that span the compute continuum and
allow for computing experiences in notebooks, desktops, servers, tablets, smartphones, and the Internet of Things. We
believe that users want consistent computing experiences and interoperable devices and that users and developers value
consistency of architecture. This provides a common framework that results in shortened time-to-market, increased
innovation, and the ability to leverage technologies across multiple form factors. We believe that we can meet the needs of
users and developers to offer complete solutions across the compute continuum through our partnership with the industry on
open, standards-based platform innovation around Intel
®
architecture. We continue to invest in improving Intel architecture to
deliver increased value to our customers and expand the capabilities of the architecture in adjacent market segments. For
example, we focus on delivering improved energy-efficient performance, which involves balancing higher performance with
the lowest power. In addition, we are focusing on perceptual computing, which brings exciting experiences through devices
that sense, perceive, and interact with the user’s actions.
•Software and Services. We offer software and services that provide solutions through a combination of hardware and
software for consumer and corporate environments. Additionally, we seek to enable and advance the computing ecosystem
by providing development tools and support to help software developers create software applications that take advantage of
our platforms. We seek to expedite growth in various market segments, such as the embedded market segment and big data
analytics, through our software offerings. We continue to collaborate with companies to develop software platforms that are
optimized for Intel
®
processors, support multiple hardware architectures, and operating systems.
•Security. Through our expertise in hardware and software, we are able to embed security into many facets of computing and
offer proactive solutions and services to help secure the world’s most critical systems and networks. We protect consumers
and businesses of all sizes, and bring unique hardware, software, and end-to-end security solutions to the market to help
enable increased protection against ever-evolving security risks.
•Customer Orientation. We focus on providing compelling user experiences by developing our next generation of products
based on customer needs and expectations. In turn, our products help enable the design and development of new user
experiences, form factors, and usage models for businesses and consumers. For example, we enhance the customer
computing experience by providing Intel
®
RealSense™technology, wireless charging, and password elimination. We offer
platforms that incorporate various components and capabilities designed and configured to work together to provide an
optimized solution that customers can easily integrate into their end products. Additionally, we promote industry standards
that we believe will yield innovation and improved technologies for users.
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