Kohl's 2007 Annual Report Download - page 10

STORE GROWTH
1997 2002 2007 2008
1,000+
929
457
182
Growth Through Innovation
In addition to increasing our number of stores, we continue to introduce innovations that will be
both meaningful and inspirational to our customers. With our three store formats—suburban, small
and urban—we will deliver right-sized stores to markets of all sizes within our various regions. And,
while all three formats remain part of our expansion, our 88,000 square-foot suburban store will be
the predominant Kohl’s format. Our innovation store design is aimed squarely at broadening customer
appeal and reach through an enhanced shopping experience.
Building new stores and presence in different regions is part of our growth strategy, but equally
important is the need to continually remodel our existing stores. The same quality improvements and
innovations that go into new stores are also being applied to store remodels. We are continually evolving
our stores to deliver our customers the great in-store shopping experience they expect from Kohl’s.
Growing Market Share
Store growth is not only about putting points on a map. It’s a strategic initiative that continues to position
Kohl’s as a leading national retailer. Our market share continues to grow as we expand our presence across
the nation.
In October of 2007, we opened 80 new stores on a single day, making the event the largest grand opening
in our company’s history. In all, we opened 112 new stores in 2007 for a year-end total of 929 stores.
In 2008, we look forward to opening approximately 70–75 stores nationwide and will celebrate the
opening of our 1,000th store in the fall. We are excited to enter the Miami-Ft. Lauderdale-West Palm
Beach market and will open a new distribution center in Ottawa, Illinois. Our strong fi nancial position
will allow us to continue to expand in new and existing markets in order to grow our market share in
a diffi cult environment.
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