Macy's 2000 Annual Report Download - page 13

direct to consumer
The company’s cat alog and e- commerce
businesses enable us t o be a mult i- channel
retailer offering cust omers a consist ent
and seamless experience across all selling
vehicles and point s of cont act .
catalogs
Through mail-order catalogs, we offer specially selected
merchandise items and niche categories to targeted customers.
e-commerce
Both macys.com and bloomingdales.com provide online
customers with the best of merchandise assortments from these
national store brands. The fingerhut.com website is positioned
to offer transaction efficiency for merchandise available in the
Fingerhut catalog.
bricks & clicks
By integrating our direct-to-consumer channels with our
department stores, customers enjoy easy returns and exchanges
of merchandise purchased online. They also get convenient
24/7 access to shopping, charge account information, store
locators, promotions and events listings, as well as enhanced
communications related to fashion and lifestyle.
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Big-impact special events are part and parcel
of t he t heater of depart ment st ore retailing. And t hey are t ypical
across Federated – from t he lighting of t he Rich’s Great Tree and t he
Holiday Star at The Bon M arché t o t he legendary Passport fashion
shows put on by M acy’s West t o support AIDS prevent ion and
t reatment . Equally import ant are hundreds of smaller event s held at
all of our stores each year, designed t o stimulate sales and build
cust omer and communit y loyalt y as we leverage our invest ment s in
st ore and merchandise brands.
It ’s significant t hat every Federat ed regional department store division
will have a promotional Internet sit e in place by t he end of 2001.
These sites w ill support sales and events, educat e cust omers, drive
st ore t raffic and generat e sales opport unities in a manner t hat
support s our st ore brands. And we will continue t o develop
multi- channel marketing programs, such as an online companion t o
t he M acy’s parade, a fun- filled Greendog web sit e f or kids, and a
syst em of permission- based e- mail communicat ions t o t echnology-
savvy cust omers.
Federat ed’s partnership w ith WeddingChannel.com has resulted in a
fully integrat ed nationw ide “clicks and bricks” bridal regist ry t hat
combines t he convenience and geographic reach of the Int ernet wit h
t he personal touch of in- store shopping. In t he fut ure, we expect t o
use emerging t echnology t o develop niche opportunit ies for selling
merchandise, such as special sizes and unusual it ems, not t ypically
found in our st ores.
urselves