McDonalds 2006 Annual Report Download - page 28

Download and view the complete annual report

Please find page 28 of the 2006 McDonalds annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 67

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67

JKF:BG<I=FID8E:<>I8G?
8kc\XjkXeelXccp#n\Zfej`[\in_`Z_ZfdgXe`\jZfdgi`j\Xi\X[`cp`[\ek`ÔXYc\`em\jkd\ekg\\i^iflg%DZ;feXc[Ëj`j`eZcl[\[`e
glYc`j_\[i\jkXliXek`e[`Z\j2_fn\m\i#lec`b\dfjkfk_\iZfdgXe`\j`eZcl[\[`ek_\j\`e[`Z\j#n_`Z__Xm\effic`d`k\[`ek\ieXk`feXc
fg\iXk`fej#DZ;feXc[Ëj[f\jYlj`e\jj`edfi\k_Xe(''Zfleki`\jXe[XjlYjkXek`Xcgfik`fef]flii\m\el\jXe[`eZfd\`j^\e\iXk\[
flkj`[\k_\L%J%@eX[[`k`fe#Y\ZXlj\f]flij`q\#DZ;feXc[Ëj`eZclj`fe`ek_fj\`e[`Z\jk\e[jkfjb\nk_\i\jlckj%K_\i\]fi\#n\
Y\c`\m\k_XkjlZ_XZfdgXi`jfe`jefkd\Xe`e^]lc%
FlidXib\kZXg`kXc`qXk`fe#kiX[`e^mfcld\Xe[`dgfikXeZ\`eXe`e[ljkipk_Xk`jm`kXckfk_\L%J%\Zfefdp_Xm\i\jlck\[`eDZ;feXc[Ëj
`eZclj`fe`ek_\;fnAfe\j@e[ljki`Xc8m\iX^\;A@8 j`eZ\(0/,%C`b\DZ;feXc[Ëj#dXep;A@8ZfdgXe`\j^\e\iXk\d\Xe`e^]lc
i\m\el\jXe[`eZfd\flkj`[\k_\L%J%Xe[jfd\dXeX^\^cfYXcYiXe[j%K_lj#n\Y\c`\m\k_Xkk_\lj\f]k_\;A@8ZfdgXe`\jXjk_\
^iflg]fiZfdgXi`jfegligfj\j`jXggifgi`Xk\%
K_\]fccfn`e^g\i]fidXeZ\^iXg_j_fnjDZ;feXc[ËjZldlcXk`m\kfkXcj_Xi\_fc[\ii\kliej`%\%#gi`Z\Xggi\Z`Xk`feXe[i\`em\jkd\ek
f][`m`[\e[j i\cXk`m\kfk_\JkXe[Xi[GffiËj,''JkfZb@e[\oJG,''@e[\o Xe[kfk_\;A@8ZfdgXe`\j]fik_\Ôm\$p\Xig\i`f[
\e[\[;\Z\dY\i*(#)''-%K_\^iXg_Xjjld\jk_Xkk_\mXcl\f]Xe`em\jkd\ek`eDZ;feXc[ËjZfddfejkfZb#k_\JG,''@e[\oXe[
k_\;A@8ZfdgXe`\j`eZcl[`e^DZ;feXc[Ëj nXj(''Xk;\Z\dY\i*(#)''(%=fik_\;A@8ZfdgXe`\j#i\kliejXi\n\`^_k\[]fidXib\k
ZXg`kXc`qXk`feXjf]k_\Y\^`ee`e^f]\XZ_g\i`f[`e[`ZXk\[%K_\j\i\kliejdXpmXip]ifdk_fj\f]k_\;fnAfe\j@e[ljki`Xc8m\iX^\@e[\o#
n_`Z_`jefkn\`^_k\[YpdXib\kZXg`kXc`qXk`fe#Xe[dXpY\Zfdgfj\[f][`]]\i\ekZfdgXe`\j[li`e^k_\g\i`f[le[\iZfej`[\iXk`fe%
/ @eZcl[\jgi\kXoZ_Xi^\jf]*))d`cc`fe)(0d`cc`feX]k\ikXofi'%(-g\ij_Xi\ Zfej`jk`e^f](-)d`cc`fef]ÈDX[\=fiPflÉZfjkjXe[(-'d`cc`fei\cXk\[kfX
_fd\f]ÔZ\gif[lZk`m`kp`e`k`Xk`m\%
0 @eZcl[\jX*.d`cc`feX]k\ikXoZ_Xi^\'%'*g\ij_Xi\ kfi\Õ\Zkk_\ZldlcXk`m\\]]\Zkf]k_\X[fgk`fef]JkXk\d\ekf]=`eXeZ`Xc8ZZflek`e^JkXe[Xi[jJ=8J
Ef%(+*#È8ZZflek`e^]fi8jj\kI\k`i\d\ekFYc`^Xk`fej#Én_`Z_i\hl`i\jc\^XcfYc`^Xk`fejXjjfZ`Xk\[n`k_k_\i\k`i\d\ekf]cfe^$c`m\[Xjj\kjkfY\i\Zf^e`q\[Xk
k_\`i]X`imXcl\Xkk_\k`d\k_\fYc`^Xk`fejXi\`eZlii\[%
(' @eZcl[\jX00d`cc`feX]k\ikXoZ_Xi^\'%'.g\ij_Xi\ kfi\Õ\Zkk_\ZldlcXk`m\\]]\Zkf]k_\X[fgk`fef]J=8JEf%(+)#È>ff[n`ccXe[Fk_\i@ekXe^`Yc\8jj\kjÉ
J=8JEf%(+) #n_`Z_\c`d`eXk\jk_\Xdfik`qXk`fef]^ff[n`ccXe[`ejk\X[jlYa\Zkj`kkfXeelXc`dgX`id\ekk\jkj%8[aljk\[]fik_\efeXdfik`qXk`fegifm`j`fejf]
J=8JEf%(+)#e\k`eZfd\g\iZfddfej_Xi\nflc[_Xm\Y\\e'%')_`^_\i`e)''(Xe[)'''Xe['%'(_`^_\i`e(000Æ(00-%
(( N_`c\]iXeZ_`j\[Xe[X]Ôc`Xk\[jXc\jXi\efki\Zfi[\[Xji\m\el\jYpk_\:fdgXep#dXeX^\d\ekY\c`\m\jk_\pXi\`dgfikXek`ele[\ijkXe[`e^k_\:fdgXepËj
ÔeXeZ`Xcg\i]fidXeZ\Y\ZXlj\k_\j\jXc\jXi\k_\YXj`jfen_`Z_k_\:fdgXepZXcZlcXk\jXe[i\Zfi[j]iXeZ_`j\[Xe[X]Ôc`Xk\[i\m\el\jXe[Xi\`e[`ZXk`m\f]
k_\ÔeXeZ`Xc_\Xck_f]k_\]iXeZ_`j\\YXj\%
)(
:fdgXi`jfef]Ôm\$p\XiZldlcXk`m\kfkXcj_Xi\_fc[\ii\kliej
)''
(-'
()'
/'
+'
;\Z'( ') '* '+ ', '-
DZ;feXc[Ëj
JG,''@e[\o
;A@8ZfdgXe`\j
(''
(''
(''
-)
./
./
0-
(''
0-
().
(((
('(
(*-
((.
('*
(/*
(*,
()(
JfliZ\1JkXe[Xi[GffiËj:fdgljkXk