Microsoft 2015 Annual Report Download - page 3

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2
Empowerment. Microsoft, since its founding, has stood for individual and organizational empowerment. What’s
different about our company when compared with the industry is that we make things that help other people make
things. We also help them make things happen. We are well poised to ignite a new revolution in which digital
technologies democratize access to people across economic strata, organizations of all sizes, entrepreneurs,
researchers and students everywhere. This is empowerment. To deliver on this promise of empowerment, we’ve
galvanized around three interconnected ambitions that will, in turn, drive our segment financial reporting this fiscal
year.
1) Reinvent productivity and business processes. We are helping customers be even more effective with their
individual time, while bringing together the power of teams and entire organizations to drive business outcomes and
success. Time is quickly becoming our scarcest commodity, and people and organizations need the right tools and
services that help them achieve increasingly complex and challenging outcomes more quickly than ever.
We are building an array of productivity, communications, collaboration and business process applications so that
they are optimized for what our users want to achieve rather than being bound to any current product category
definitions. We let you pick up any device and create, collaborate, communicate or do business using our cloud
services. We enable you to complete your sales order by connecting seamlessly to CRM data within Outlook. We
enable you to co-author in real time a student paper with a classmate or an RFP response with colleagues across
your organization. We empower transparent communications and discovery of enterprise knowledge using tools such
as Yammer, Delve and Power BI. Skype and Skype for Business enable you to have effective meetings with
customers, partners and colleagues anywhere, anytime.
Here is a case in point. London’s Metro Bank is reinventing the way banking works. Metro colleagues guide
customers through important financial decisions using Dynamics CRM Online, Office 365, Power BI and Skype for
Business. Customers like Metro are proving that we are at the dawn of a new generation, one with productivity and
business process systems that fundamentally changes the nature of work, and more importantly drives superior
business outcomes.
Looking ahead, we’re poised for new growth given our bold ambition in this space. With Office 2016 and Office 365,
we will continue to enrich the features and capabilities to help people create and communicate. As an example, many
Office 365 customers will now get rich new voice capabilities with Skype for Business and other new features that
have enabled us to expand our market opportunity for Office 365 by more than $50 billion. The CRM and ERP
markets combined are over $60 billion, and represent a massive opportunity for reinvention as they shift to the cloud
and mobile experiences.
2) Build the intelligent cloud platform. Microsoft is building a cloud platform that enables the world’s applications
to become intelligent using the next-generation infrastructure, data and developer services.
We are unique in that we are the only company building out a hyper-scale public cloud while also meeting customer
needs for private cloud and hybrid solutions. The Azure cloud platform is now available in 140 countries with over 20
datacenter regions, more than any other public cloud. We are the first multinational company to operate a public
cloud in China. Even as organizations transition to the cloud, we continue to see impressive growth in our server
business with Windows Server, System Center Server and SQL Server. Our servers are the leading edge of this
intelligent cloud, and this is important because there are going to be many legitimate reasons for people wanting
digital sovereignty. We believe this is the future of true distributed computing infrastructure, designed to meet the
needs and complexities of the real world.
Microsoft Enterprise Mobility had a breakout year, and now more than 17,000 customers are using the service. EMS
delivers infrastructure for enterprises of all sizes to manage and secure all of their identities, applications, data and
devices. In doing so, EMS enables a new way for organizations to work in a world where they are increasingly mobile
and using SaaS services.