Ubisoft 2000 Annual Report Download - page 39

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38
value of PSX product sales, accounting for more than 20% of sales in
the last quarter of the financial year.
Nonetheless, the changes in the various platforms had an impact on
the gross margin for the financial year ending March 31, 2001 com-
pared with the preceding year due to:
>a higher proportion of GameBoy Color sales, which have a lower
margin;
>pressure on PSX game prices (lower prices due to the release of
PS2);
>a significant downturn in the first half-year on old-generation
consoles (N64 and Dreamcast).
e) Sales by geographic area
FINANCIAL YEAR 2000/2001 1999/2000
IN MILLIONS SALES % SALES SALES % SALES
France FF 401 24% FF 576 47%
61 88
Europe FF 754 44% FF 317 26%
115 48
USA / Canada FF 469 27% FF 292 24%
71 44
Asia / Australia FF 77 5% FF 37 3%
12 6
Rest of the world FF 4 Ns FF 1 Ns
1
TOTAL FF 1,704 FF 1,223
260 186
There was brisk progress in sales in Europe, which increased by
about 40%, essentially as a result of higher sales in Great Britain
and Germany, where sales more than doubled. The Asia Pacific
region (China, Japan and Australia) also saw strong growth of 100%.
Sales growth in the North America region is steady and should pick
up, particularly with the release of Myst®III in May 2001.