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55
UBISOFT ANNUAL REPORT 2009
ma n a G e m e n t r e p o r t 01
2007-2009: A true creator
Ubisoft built on its reputation as a key player: the Group became the third largest independent publisher, with the number of
multimillion-selling brands rising from 10 to 17.
To sustain this growth, Ubisoft focused more on the international market in 2007, opening a development studio in China (Chengdu)
and acquiring the Digital Kids studio in Japan. Ubisoft acquired the Tom Clancy name for video games and ancillary products,
as well as the Anno® brand. It also launched the Game For Everyone (G4E) label.
Similarly, Ubisoft prepared for the convergence of the entertainment industry by opening a rst digital image production studio
in Canada at the beginning of 2007.
Ubisoft and 20th Century Fox teamed up to create a video game based on "Avatar", the upcoming James Cameron movie.
In 2008, the acquisition of a second studio specialising in special effects for lm and advertising (Hybride) conrmed the Group’s
ambitions to converge video-entertainment and cinematography. This supported the acquisition of four new studios dedicated
to video games development: Action Pants in Vancouver (Canada), Southlogic® in Porto Alegre (Brazil), Massive Entertainment®
(Sweden) and a studio in Pune (India).
1.1.1.2 Highlights of the 2008-09 nancial year
April 2008
Acquisition of a development studio based in Pune, India.
Opening of a development studio in Kiev, Ukraine.
May 2008
Disposal of all Ubisoft shares held in connection with the equity swap agreement.
June 2008
Opening of a development studio in Sao Paulo, Brazil.
Acquisition of Hybride Technologies, a specialist in the design of visual effects for cinema, television and advertising.
November 2008
Acquisition of the assets and teams of Massive Entertainment, located in Malmö, Sweden.
Two-for-one stock split in Ubisoft shares on November 14, 2008.
January 2009
Acquisition of video games developer Southlogic, based in Porto Alegre, Brazil.
Acquisition of the video games developer Action Pants Inc, based in Vancouver, Canada.
March 2009
Over the year as a whole, recruitment of more than 1,400 new staff, including 1,300 at development studios.