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201020092008
18.8
40.8
81.8
201020092008
1.9
2.7
3.3
201020092008
2.1
3.0
4.1
Vodafone Group Plc Annual Report 2010 15
Data devices
Four netbook models with built-in
3G broadband launched.
Peak download speeds of up to
28.8 Mbps.
13m smartphone users in Europe,
representing 11% of customers.
First to launch a 21 Mbps USB stick
in several markets in Europe.
Data revenue
Data, a fast growing revenue
stream, now accounts for 10%
of service revenue.
50m total data users, up over 100%,
including 31m mobile internet users.
Integrated services from leading
internet partners including YouTube,
Google and Google Maps.
We offer a number of products
and services to enhance our
customers’ access to data
services including access to
the internet, email, music,
games and television. We offer xed voice and
xed broadband solutions
to our customers’ total
communications needs.
Organic data revenue growth
19.3%
(2009: 25.9%; 2008: 39.0%)
PC connectivity users
8.7m
(2009: 5.7m; 2008: 2.7m)
Product focus: Vodafone Mobile Broadband
USB modem
Latest high-speed Vodafone USB modem, capable
of supporting peak download speeds up to 28.8 Mbps.
Fixed line services available in
13 countries in addition to Gateway.
5.6m fixed broadband customers,
up 1m.
Vodafone DSL Router launched
in six countries.
Fixed broadband customers
5.6m
(2009: 4.6m; 2008: 3.6m)
Fixed line revenue (£bn)
Total communications services
We have continued to diversify and expand the ser vices we provide to
assist customers in meeting their total communications needs. These
include data services, such as mobile internet and mobile broadband
and fixed services incorporating fixed line voice and fixed broadband.
Data
We provide a range of data products including PC connectivity, internet
services, applications and roaming.
PC connectivity services, available through Vodafone Mobile Broadband
devices and certain handsets, provide mobile internet access for laptop,
netbook and PC users. Vodafone Mobile Broadband provides simple and
secure access to the internet and to business customers’ systems. We
have been at the forefront of deployment of HSPA+ networks and
development of devices (such as USB modems) to support these speeds.
We were the first to deploy high speed HSPA services (peak rate of
14.4 Mbps) in selected markets, such as the UK, and HSPA+ (peak rate of
21.6 Mbps and 28.8 Mbps) in selected markets such Ireland, Portugal and
Greece. USB sticks with exclusive designs and simple “plug and play”
software continue to be very popular. A wide variety of laptop models are
available with built in 3G broadband and Vodafone SIM cards.
Internet services enable users to access the internet on their mobile
handset. Applications include email services with real time handheld
access to email, calendar, address book and other applications. Data
roaming allows customers to use our ser vices on a mobile network when
travelling abroad.
Fixed
Our fixed service incorporates fixed broadband, offered mainly
through DSL technology, and fixed line voice, which allows consumer
and enterprise customers to make fixed line voice calls using Vodafone
as their total communications provider.
The Vodafone DSL Router combines mobile and fixed broadband
services. This means customers can connect immediately after
purchase via the USB broadband modem and then later with fixed
broadband when this has been provisioned. At this stage the USB
modem can continue to be used with a laptop for usage outside of the
home. During the year we have also launched Vodafone Sure Signal in
the UK which, used in conjunction with home fixed broadband,
provides customers with excellent indoor 3G coverage.
Fixed services
Data services
Business
Data traffic in Europe (petabytes)
Data revenue (£bn)
Product focus: Vodafone DSL Router
The Vodafone DSL Router features instant
activation and a back-up connection via the
separate USB dongle.