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Performance Governance Financials Additional information
11
Vodafone Group Plc
Annual Report 2012
Smartphone penetration
Smartphones are the key to giving our
customers access to the mobile internet;
themore our customers have them, the
bigger ourdata opportunity becomes.
Target: To signicantly increase each year.
Free cash ow
Our regular dividend is paid out of free
cashow, so maintaining a high level of cash
generation (even after signicant continued
investment in capex) is key to delivering
ourdividend growth target.
Target: £5.5 – £6.5 billion per year to March 2014.
% of consumer contract revenue
from integrated tariffs
Our strategic push towards integrated
tariffsallows us both to defend our revenue
base from voice/SMS substitution, and to
monetisefuture data demand growth.
Target: To signicantly increase each year.
Employee engagement
The employee engagement score measures
employees level of engagement, a
combination of pride, loyalty and motivation.
Target: Maintain top quartile.
Share ownership by senior
leadership team (‘SLT’)
We have recently introduced share
ownership targets throughout the
SLT,tomore closely align operational
management’s goals with those of
externalshareholders.
Target: 14 million shares.
% of women in the
seniorleadership team
This is one measure of the diversity in our
business which brings us a more balanced
range of skills and management styles.
Target: To improve each year.
77
up from 75 in 2011
19%
of the SLT arewomen
up from 17% in 2011
European smartphone
penetrationat March 2012,
up from 19% in 2011
of European contract revenue
from integrated tariffs at March
2012, up from 27% in 2011
43%
£7.2bn2010
2011
2012
£7.0bn
£6.1bn
18m
Shares owned by SLT; equivalent to
128% of goal.
achieved
achieved achieved achieved
achievedachieved
27%
Business review