Walmart 2000 Annual Report Download - page 7

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5
SAM’S Club is moving into the
new century with a heightened
sense of purpose. That purpose is
to attract and retain members with
an exciting focus on new values
that will build a partnership with
the member.
Among the new values are deli-
cious meat and bakery items,
exciting merchandise and a new
design program for many existing
clubs. But, perhaps the most excit-
ing member benefit is the new
premium value package called the
Elite Membership.
The Elite package offers a
valuable, convenient array of
benefits for SAM’S Club
members — even beyond the
reliable perks of the standard
Advantage and Business
memberships which are cur-
rently enjoyed by more than
38 million card members.
This new service features
other advantages such as
emergency roadside assis-
tance, discounted business
insurance, Internet and
long-distance service, auto
brokerage, coupon
books, member
checks and a phar-
macy card. Also
included in the list
of Elite services is a
special membership rate with
Telebank where members can
benefit from excellent rates on
certifcates of deposit, money-mar-
ket and interest-bearing checking
accounts. And, it provides this
amazing average value of over
$1,700 to the member for an annu-
al membership fee of only $100.
“The SAM’S Club card has become
the most valuable card in our mem-
ber’s wallets – especially with the
new Elite benefits,” says Tom
Grimm, President and Chief
Executive Officer of SAM’S Club.
“Our members trust SAM’S Club
to negotiate the very best benefits
and services available, just as they
count on us for top-quality merchan-
dise at the very best prices,” Grimm
says. “And we’re not going to let
them down.”
The ultimate benefit of this
strategy is that in driving value
to the club’s members, the
Company also drives value to its
shareholders. “We believe that if
we can attract and retain mem-
bers with services and benefits
like these, we will not only drive
our sales, but we will drive the
value all the way to our share-
holders,” Grimm says.
⋆
New Features Drive Membership and
Shareholder Value
ELITE
VALUE
ELITE
VALUE
New Features Drive Membership and
Shareholder Value