Yahoo 1997 Annual Report Download - page 9

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Please find page 9 of the 1997 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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prin t
bro a dc as t
Int e rne t
The Internet is the w orld’s fa s t e s t g row ing me d iu m . More a n d
more people are making it part of their lives. Yahoo! provides
advert is e rs w it h a s im p le a n d p rove n w a y t o com m u n ica t e d ire ct ly
w ith t h is g row in g a u d ie n ce .
Ma rketers consider Yahoo! an integral part of their advertising
buys. Yahoo! t e lls t h e m w hen t h e ir a d s h a ve been seen, and how
people have responded. This know ledge helps markete rs p la n
media cost effectively.
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