Avon 2010 Annual Report Download - page 99

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Depreciation and Amortization
2010 2009 2008
Latin America $ 53.9 $ 53.2 $ 55.5
North America 51.7 43.2 37.6
Central & Eastern Europe 19.9 19.8 25.8
Western Europe, Middle East & Africa 32.2 28.0 31.8
Asia Pacific 10.2 7.8 7.6
China 6.3 6.6 6.0
Total from operations 174.2 158.6 164.3
Global and other 20.6 16.7 17.3
Total depreciation and amortization $194.8 $175.3 $181.6
Total Revenue by Major Country
2010 2009 2008
U.S. $ 1,739.1 $ 1,895.1 $ 2,091.1
Brazil 2,182.8 1,817.1 1,674.3
All other 6,940.9 6,493.0 6,742.1
Total $10,862.8 $10,205.2 $10,507.5
A major country is defined as one with total revenues greater than 10% of consolidated total revenues.
Long-Lived Assets by Major Country
2010 2009 2008
U.S. $1,297.8 $ 582.0 $ 649.3
Brazil 450.2 331.4 187.1
All other 1,307.5 1,042.4 954.5
Total $3,055.5 $1,955.8 $1,790.9
A major country is defined as one with long-lived assets greater than 10% of consolidated long-lived assets. Long-lived assets primarily
include property, plant and equipment and intangible assets. The U.S. and Brazil’s long-lived assets consist primarily of property, plant and
equipment related to manufacturing and distribution facilities.
Revenue by Product Category
2010 2009 2008
Beauty(1) $ 7,671.3 $ 7,251.3 $ 7,442.2
Fashion(2) 2,016.5 1,820.3 1,912.5
Home(3) 1,043.5 1,013.2 1,030.4
Net sales 10,731.3 10,084.8 10,385.1
Other revenue(4) 131.5 120.4 122.4
Total revenue $10,862.8 $10,205.2 $10,507.5
(1) Beauty includes color cosmetics, fragrances, skincare and personal care.
(2) Fashion includes fashion jewelry, watches, apparel, footwear, accessories, and children’s products.
(3) Home includes gift and decorative products, housewares, entertainment and leisure products and nutritional products.
(4) Other revenue primarily includes shipping and handling and order processing fees billed to Representatives
Sales from Health and Wellness products and mark. are included among these categories based on product type.
A V O N 2010 F-35