BMW 2006 Annual Report Download - page 16

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New record car sales volume figure
In 2006, the BMW Group achieved a new record car
sales volume figure for its BMW,MINIand Rolls-Royce
brands. With1,373,970 vehicles sold, the total sales
volume was 3.5% higher than one year earlier.
The BMW brand’s contribution to this achieve-
ment was a sales volume of 1,185,088 units, 5.2%
more than in the previous year. Due to restricted
availability caused by capacity extension measures
at the Oxford plant and preparations for the launch
of the second MINI generation, the sales volume
for the MINI brand fell by 6.2% to 188,077 units in
2006. A total of 805 Rolls-Royce Phantom was
handed over to customers in the course of 2006,
1.1% more than in the previous year.
Sales volume increases in nearly all markets
The BMW Group sold 337,354 BMW, MINI and
Rolls-Royce automobiles in North America in 2006,
2.6 % above the previous year’s figure. 313,921
vehicles were sold in the USA, the BMW Group’s
largest single market, representing an increase of
2.1% compared to the previous year.
In Europe, where a sales volume of 816,829 units
was recorded, the BMW Group sold1.7% more cars
than in 2005. In the two largest markets in Europe
(Germany and the United Kingdom), model life-cycle
factors relating to the BMW brand and restricted
availability of the MINI both had a major impact on
sales volumes.In Germany,the sales volume recorded
by the BMW Group fell by 2.8% to 287,715 units.
In the United Kingdom, it edged down by1.4% to
154,069 units. The number of cars sold on the re-
maining major European markets either remained at,
or surpassed, the previous year’s level. In Italy, the
BMW Group sold 96,462 units,6.8% more than in the
previous year.The total number of cars sold in Spain
(63,043 units), increased by12.6%. At 52,884 units,
the sales volume in France remained at a similar
level to the previous year (–0.1%).
The BMW Group achieved its highest growth
rates in 2006 on the Asian markets. With 142,084
vehicles sold, the total sales volume was 13.0%
higher than one year earlier. In Japan, the BMW
Group’s largest single market in Asia, the increase
was 5.6%, with 62,115 units handed over to cus-
tomers. The Chinese markets (China, Hong Kong,
Taiwan) recorded the highest growth rate. 44,766
units were sold here, up by 35.4 % against the pre-
vious year’s figure.
The BMW brand remains the world’s most
successful premium car brand
With 1,185,088 units sold, the sales volume of
BMW brand cars in 2006 beat the previous year’s
high level by 5.2%. This enabled the BMW brand
to recapture the top position at the head of the pre-
mium segment.
Rest of Europe
North America
Germany
United Kingdom
Asia
Other markets
Rest of Europe
North America
Germany
United Kingdom
Asia
Other markets
*including Rolls-Royce from 2003 onwards
BMW Group Deliveries of automobiles*by region and market
in 1,000 units
400
350
300
250
200
150
100
50
261.6
273.2
258.2
120.9
89.3
54.2
02 03
264.6
294.9
255.8
134.5
103.5
51.6
04
299.7
315.9
283.6
145.3
106.4
57.9
350.8
329.0
295.9
156.2
125.7
70.4
05 06
375.0
337.4
287.7
154.1
142.1
77.7
BMW Group – key automobile markets 2006
as a percentage of sales volume
USA
Germany
United Kingdom
Italy
Spain
Japan
France
Other
20.922.8
4.5 4.6
7.0
3.8
25.0
11.2
Review of operations