BMW 2008 Annual Report Download - page 21

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14 Group Management Report
14 A Review of the Financial Year
16 General Economic Environment
20 Review of Operations
42 BMW Stock and Bonds
45 Disclosures pursuant to § 289 (4)
and § 315 (4) HGB
47 Financial Analysis
47 Internal Management System
49 Earnings Performance
51 Financial Position
52 Net Assets Position
55 Subsequent Events Report
55 Value Added Statement
57 Key Performance Figures
58 Comments on BMW AG
62 Risk Management
68 Outlook
Deliveries of MINI automobiles by model variant
in units
2008 2007 Change Proportion of
in % MINI deliveries
 in %
MINI
One 27,154 25,445 6.7
Cooper 91,695 104,432 –12.2
Cooper S 43,286 52,976 –18.3
162,135 182,853 –11.3 69.8
MINI Convertible
One 4,100 6,257 – 34.5
Cooper 11,706 16,686 – 29.8
Cooper S 7,402 12,165 – 39.2
23,208 35,108 – 33.9 10.0
MINI Clubman
Cooper 31,741 3,556 –
Cooper S 15,341 1,358 –
47,082 4,914 – 20.2
MINI total 232,425 222,875 4 .3 100.0
Deliveries of BMW diesel automobiles
in , units and as a percentage of total volume
700
600
550
500
450
400
350
300
04 05 06 07 08
units 352.5 438.3 472.7 525.9 511.2
as a percentage
of total volume 34 39 40 41 43
The BMW 5 Series registered a .  decrease in sales
volume, with , units sold in . The BMW 6 Series,
of which , units were sold, also fell short of its prior
year performance – . .
Both the BMW 7 Series and the BMW Z4 were in the final
stages of their life cycles in . This resulted, as ex-
pected,
in lower demand. The BMW 7 Series was handed
over to , customers in  – . . The new BMW 7
Series has been available since November . The BMW
Z4 recorded a sales volume of , units in  – . .
The new model was presented in December  and will
be launched on the markets in spring .
The number of BMW X3 sold dropped by .  to ,
units, partly as a result of the BMW Group’s targeted
management of the number of cars sold on the US market.
Sales figures for the BMW X5 did not quite match the
pre-
vious year’s performance, with the sales volume down
by .  to , units. The BMW X6, which has been avail-
able on the markets since spring  was handed over to
, customers during the period under report.
Proportion of diesel-powered BMW cars remains
at high level
The proportion of diesel-powered BMW brand cars rose
by two percentage points to   in . The diesel propor-
tion
for Europe as a whole was   . In Portugal, the diesel
proportion was as high as   . Diesel-powered BMW cars
are also extremely popular in France  , Belgium and
Luxembourg   and Italy  .
Since the end of , diesel BMW brand cars have also
been available in the USA. The BMW Group therefore
fore-
casts that the proportion of diesel engines in the BMW
fleet will continue to increase.
Increase in MINI sales volume
The BMW Group sold a total of , MINI brand vehicles
worldwide in , corresponding to a growth rate of .  .
Despite difficult business conditions, the MINI brand was
therefore able to set a new sales volume record.
The MINI brand continued to generate a high-value prod-
uct mix in . Overall, .  of customers opted for the