BMW 2009 Annual Report Download - page 183
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07 Preface
Efficient Dynamics still has to offer at the 2009 IAA International
Motor Show within our BMW Vision EfficientDynamics. This
con-
cept car rightly attracted a great deal of attention – not just for its
futuristic design, but also for its innovative drivetrain, comprising
a 3-cylinder turbo diesel engine with two electric motors mounted
on both axles. Consequently, this thoroughly sporty vehicle con-
sumes an average of just 3.76 litres per 100 kilometres. This tech-
nical masterpiece is highlighted further in detail.
New drive technologies: hybridisation and electrification We also believe
premium means offering our customers new technical solutions.
The first two BMW models with hybrid drive will become available
in 2010. Our worldwide MINI E customer test has so far been a
resounding success. There are about 600 MINI cars with electric
drives currently on the roads. No other electric car has clocked as
many kilometres and as many miles as the MINI E. Our customers
think it is terrific. They are helping us learn how e-mobility can
succeed in everyday situations. We also presented the first BMW
with electric drive, and will be releasing a further trial fleet of electric
vehicles based on the BMW Concept ActiveE concept car to cus-
tomers next year.
All of the experience we gain will be incorporated into our Megacity
Vehicle. This is much more than just a highly innovative car. We
aim to completely redefine how cars are built – with regard to vehicle
architecture, lightweight construction and use of materials – to
create a sustainable value chain.
No automobile manufacturer uses resources more efficiently Everybody is
talking about sustainability – when action is what is needed. We
believe our vehicles should also be produced in an environmentally
responsible manner. In September 2009, the Dow Jones Sustain-
ability
Index named the BMW Group as the leading company in the
automobile sector for the fifth consecutive year. For us this is both
an incentive and an obligation. We are committed to sustainability in
all areas.
That is why we decided to send a clear signal and withdraw from
Formula One at the end of the 2009 season – although it was not
an easy decision after ten years of successfully competing at the
highest
level in motorsports.