DHL 2004 Annual Report Download - page 43

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Expansion of core business
Postbank intends to acquire further customers in its Retail Banking Business Division
through products such as the Postbank Giro extra plus .
On the one hand, we want to intensify sales of high-value products in asset advisory
services, and on the other, to develop standardized products. For example, we want to
boost sales of consumer loans under the DSL brand in fiscal year 2005. Among other
things, we entered into distribution alliances with financial services providers AWD and
MLP; these initiatives should show their full potential in 2005.
In the corporate banking business, Postbank will continue to gear its offerings to
services focused on payment transactions and selected credit products.
We intend to further expand our new Transaction Banking business and to become
the partner of additional banks for the processing of payment transactions.
We also want to further develop our technical platforms. In the future, for example,
Postbank’s IT infrastructure will ensure that customer contacts via the Internet will be
simultaneously made transparent to the retail outlet network. The call centers will be
integrated into this IT infrastructure in the course of 2005. This technology will make it
easier for our customers to switch to other sales channels and thus support our multi-
channel approach.
Deutsche Post World Net intends to further optimize the structure of its retail
outlet network. In doing so, we will orient ourselves on customer demand. By the end of
2005, we want to have achieved the number of 12,000 outlet locations stipulated by law.
All measures will satisfy the regulatory requirements and meet the voluntary commit-
ment we published in 2004.
Postbank Giro extra plus:
a product introduced in
2004 that combines a
checking account, a credit
card and a brokerage
account. The complete
package is provided free of
charge to customers with
account credits of at
least € 3,000 a month.
FINANCIAL SERVICES
The Company
39
The CompanyGroup Management ReportConsolidated Financial StatementsAdditional Information