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Deutsche Post  Group —  Annual Report
Brands
Brand architecture .
Group
Divisions Post - eCommerce -
Parcel
Express Global Forwarding,
Freight
Supply Chain
Brands
Value of Group brands continues to rise
According to independent studies, the strength of the Deutsche Post  Group brands
continued to grow in the reporting year.
Market research institute Millward Brown valued the  brand at . billion
(previous year: . billion), moving the company up seven places to th on the list
of the Top  Most Valuable Global Brands. e study looks at nancial gures as well
as market and consumer research data. Interbrand, a brand consulting company, uses
as similar system to rank the world’s most valuable brands each year. Our  brand
was valued at . billion (previous year: . billion), moving it up one place to
th in the  Interbrand ranking.
Interbrand valued our domestic Deutsche Post brand at  million (previous year:
 million), moving it up one place to th on the list of Germany’s most valuable
brands. e consulting company Brand Finance gave the brand the same ranking in the
“German Top ”, valuing it at . billion (previous year: . billion).
Value of Group brands in  .
DHL IS AMONGST THE
TOP  MOST VALUABLE
GLOBAL BRANDS
1
BRAND VALUE
INCREASED AGAIN 1
VALUE OF DEUTSCHE POST
BRAND IS INCREASING
2“BEST GERMAN BRANDS”
: RANKED TH
3
1 Source: Millward Brown, .
2 Source: Brand Finance, .
3 Source: Interbrand, .
Marketing expenditures,  .
Volume: around  million
a
b
d
c
a Product development
and communication 60.6 %
b Other 17.2 %
c Public & customer relations 16.2 %
d Corporate wear 6.0 %
+ 7
 US $ 13.7
BILLION
(2014)
US $ .
BILLION
(2015)
€ 2.5
BILLION
(2014)
€ .
BILLION
(2015) 
+ 1
82