Ford 2002 Annual Report Download - page 18

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deliver it.
Henry Ford’s world-changing vision included a hometown presence.
Ford Motor Company dealerships began to open in 1903— the same
year that the company was founded.
Today, approximately 28,000 dealers worldwide sell one or more of
Ford’s eight automotive brands. Whether customers begin their shopping
by walking into a showroom or logging onto the Internet, Ford Motor
Company dealers remain the company’s principal means of contact and
service to customers—a corps of Ford Motor Company ambassadors
that circles the globe.
Many dealers carry Ford’s tradition of corporate citizenship into their
home communities. They are involved in civic affairs and local charities,
with activities that range from disaster relief to mentoring students.
Each year, we honor dealers who are especially active in this regard
with Ford’s Salute to Dealers award.
And because dealers are such important eyes and ears to the world
around us, Ford uses dealer councils to streamline feedback from a
variety of audiences. An international, multi-brand dealer board— the
Ford President’s Circle— convenes quarterly by webcast and in face-
to-face meetings, for personal updates from senior management.
Knowing our customers is critical to our success. And that’s why you’ll
undoubtedly find a Ford Motor Company dealership not too far from your
home—because building relationships is a person-to-person process.
The 2003 Lincoln Aviator, a midsize luxury SUV, joins the family of
distinguished vehicles at Holman Lincoln Mercury in Maple Shade, N.J.
This well-respected dealership exemplifies the excellence in sales and
service, and involvement in the community, that customers expect
from Ford Motor Company’s network of dealers worldwide.
16
Ford Ranger Extreme, built in Thailand
FORD GOES PUBLIC
First shares of Ford
Motor Company
common stock
are offered.
SAFETY
FIRST
Ford
conducts
its first
crash
test.
1954
FORD THUNDERBIRD INTRODUCED
This innovative two-seater sports car
with a powerful V-8 engine launches the
personal luxury car segment in the U.S.
1956 1957
CONTINENTAL MARK II
Only 3,000 of these exclusive vehicles
are built. At nearly $10,000 it is the most
expensive American car on the market.
1957 MERCURY
TURNPIKE CRUISER
This all-new car is
Ford’s first product
to offer push-button
transmission controls.