Ford 2004 Annual Report Download - page 5

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3
Great products. Strong business. Better world.
These are the ways we’re working to make Ford Motor Company
the best automotive company on the planet. We aim to be the
most trusted, the most respected and the most successful.
We know great products are essential to this vision, because products always have been the
foundation of our success. Ford put the world on wheels with the Model T, and we
put ourselves on steady ground with vehicles like the Model A, the ’49 Ford, the
F-Series, the Mustang and the Explorer. We’re solidifying our company right now
with the greatest tide of exciting new products in our 102-year history.
We know a strong, world-class business structure is essential. Not
just quality- and cost-awareness, but solid relationships with our
employees, our dealers, our suppliers and every Ford stakeholder.
We’re proud to be a company with family-based values. We
believe that strengthens our competitive advantage.
And because we are family-based, we are people-
oriented. That uniquely qualifies us to leverage our
better-world vision as a tremendous business opportunity.
It begins with the quality and safety of our products, and
it extends into everything we do that impacts people’s lives,
their communities and their world. Increasing the social benefit and
reducing the environmental impact of our products adds value.
We love our heritage. We’re proud of it. We’ll be even
prouder of the heritage we’re building today.
F O R E W O R D
3