Ford 2012 Annual Report Download - page 5

Ford Motor Company | 2012 Annual Report 3
“ OUR PROVEN ONE FORD
PLAN PUT US ON THE
PATH TO PROFITABLE
GROWTH, AND WE ARE
CONFIDENT IT WILL
KEEP US ON THAT PATH
GOING FORWARD.”
A Message from the President and CEO
Ford Motor Company continued on our path to deliver
profitable growth in 2012 by following our proven One Ford
plan, despite the ongoing challenges in the global market.
Along the way, we achieved several important milestones,
including restoring Ford’s investment grade status and
reclaiming the Ford Blue Oval, resuming regular dividend
payments to our shareholders and achieving 14 straight
quarters of operating profit.
In a strong North America market, we set full year records for
pre-tax profit and operating margins. In South America, we
are in the middle of launching a new global product lineup.
In Europe, we responded to challenging economic conditions
by beginning a transformation plan to aggressively
accelerate our new product rollouts, strengthen our brand
and restructure our manufacturing operations. In Asia Pacific
Africa, we are undertaking an unprecedented investment
program to grow our business in what is now the world’s
largest automotive market.
The success of our One Ford plan to date gives us
confidence that it will continue to create profitable growth
for us in the future. We remain laser focused on the key
aspects of our plan, which remain unchanged:
• Aggressively restructure to operate profitably at the current
demand and changing model mix.
• Accelerate development of new products our customers
want and value.
• Finance our plan and improve our balance sheet.
• Work together effectively as one team, leveraging our
global assets.
By following this plan, we will continue to build great
products, a strong business and a better world.
Great Products
The great products that we build at Ford drive our success.
We launched 25 vehicles and 31 powertrains globally in
2012, a testament to our ongoing commitment to product
development. We also announced plans to revitalize our
Lincoln brand as the Lincoln Motor Company, which will
introduce an exciting new lineup of great luxury vehicles.
Our plan is centered on serving customers in all markets
around the world with a full family of vehicles – small, medium
and large; cars, utilities and trucks – that offer the very best
quality, fuel efficiency, safety, smart design and value.
The best way to measure the success of our products is sales,
and 2012 was a strong year. We sold 2.3 million vehicles in
the United States in 2012. Ford is the only brand to top the
2 million mark in the United States since 2007, and it has
topped 2 million for 2 years in a row. In Asia Pacific Africa, we
sold more than 1 million vehicles for the first time, including
record sales in China.
Our strong global performance was led by Focus, which was
the best-selling nameplate in the world in 2012, and Fiesta,
which was the best-selling B-Car in the world based on the
latest global data. Ford also was the only brand to have three
vehicles among the top 10 best-sellers worldwide, with the
F-Series truck coming in as the fourth best-selling global
nameplate.
Leveraging key new technologies across multiple regions
and on global platforms helps drive tremendous scale
and efficiency savings that can be reinvested, enabling
us to have one of the freshest showrooms in the industry.
Our outstanding product lineup, which we are continually
transforming and improving, is the foundation on which we
have built our strong business.
For more information visit www.annualreport.ford.com