Intel 2013 Annual Report Download - page 8

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• Strategic Investments. We make investments in companies around the world that we believe will further our
strategic objectives, support our key business initiatives, and generate financial returns. Our investments—
including those made through our Intel Capital program—generally focus on investing in companies and
initiatives that we believe will stimulate growth in the digital economy, create new business opportunities for
Intel, and expand global markets for our products. Additionally, we plan to continue to purchase and license
intellectual property to support our current and expanding business.
• Corporate Stewardship. We are committed to developing energy-efficient technology solutions that can be used
to address major global problems while reducing our environmental impact. We are also committed to
empowering people and expanding economic opportunity through education and technology, driven by our
corporate and Intel Foundation programs, policy leadership, and collaborative engagements. In addition, we
strive to cultivate a work environment in which engaged, energized employees can thrive in their jobs and in
their communities.
Our continued investment in developing our assets and execution in key focus areas is intended to help strengthen
our competitive position as we enter and expand into adjacent market segments, such as smartphones and tablets.
These market segments change rapidly, and we need to adapt to this environment. A key characteristic of these
adjacent market segments is low-power consumption based on SoC products. We are making significant
investments in this area with the accelerated development of our SoC solutions based on the 64-bit Intel® Atom™
microarchitecture. We are also optimizing our server products for energy-efficient performance as we believe that
increased Internet traffic and the use of ultra-mobile devices, the Internet of Things, and cloud computing has
created the need for an improved server infrastructure.
At the 2013 Intel Developer Forum, we introduced the Intel® Quark SoC family of products. Designed for
applications where low power and size take priority over high performance, the Intel Quark SoC offers extremely low
power consumption and a high level of integration in a low-cost package to be used in the next wave of intelligent
connected devices. In addition, we also announced the Arduino*-compatible Intel® Galileo microcontroller board and
the Intel® Edison development board at the Maker Faire* in Rome and the International Consumer Electronics
Show, respectively. When combined with Intel Quark SoC, these systems provide an open-source platform for
customers to design products such as, but not limited to, automation for home appliances or industrial
manufacturing, home media centers, and robots. In combination with the continued build out of the cloud and the
announcement of the Intel Quark technologies, we expect to be on the forefront of the acceleration and proliferation
of the Internet of Things.
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