Vodafone 2008 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2008 Vodafone annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 160

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160

This section explains how Vodafone operates, from the key assets it holds
to the activities it carries out to enable the delivery of products and services
to the Group’s customers.
Business Overview
Vodafone – Business
14 Vodafone Group Plc Annual Report 2008
Technology & Resources page 16 People page 20 Brand & Distribution page 22
Research and development
The emphasis of the Group R&D
work programme is providing
technology analysis and a vision
that can contribute directly to
business decisions
People
Vodafone employed
approximately 72,000
people worldwide during
the 2008 financial year,
with a goal to recruit,
develop and retain
the most talented and
motivated people that
are well aligned with the
Vodafone brand essence
Licences
Vodafone has mobile licences
in all the countries in which it
operates as they are fundamental
to the provision of mobile
telecommunications services
Network infrastructure
Connects all customers
together and enables the
Group to provide mobile and
fixed voice, messaging and
data services
Supply chain management
Handsets, network equipment,
marketing and IT services
account for the majority of
Vodafone’s purchases, with
the bulk being sourced from
global suppliers
Customer strategy
and management
Vodafone endeavours to
ensure that customer needs
are at the centre of all of the
Group’s actions
Marketing and brand
Vodafone has continued to
focus on delivering a superior,
consistent and differentiated
customer experience
through its brand and
communication activities
Direct Distribution
• Retail (owned and franchised)
• Tele-sales and internet
Indirect Distribution
• Third party service providers
• Independent dealers,
distributors and retailers
• MVNOs
• IT resellers