3M 2004 Annual Report Download - page 13

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innovate, grow, deliver 11
3M understands that strong brands sustain and build business and are a
major contributor to a company’s ongoing success. In today’s competitive
environment, our brands are a key asset. They have earned customer trust
and this, in turn, generates consistent growth. Around the world, the 3M
brand has come to be equated with innovation. It’s a market leader that
promises practical and ingenious solutions to help customers accomplish
what they set out to do. And our other brands, including Post-it®
, Scotch®
,
Scotch-Brite®
, Scotchgard™
, Command™
, Filtrete™
, O-Cel-O™
, Thinsulate™
and Nexcare™
, also hold strong positions.
The venerable Scotch brand, which celebrates its 75th anniversary in 2005,
is virtually synonymous with 3M. Since the invention of Scotch®Masking
Tape and Scotch®Transparent Tape, Scotch brand products have become
indispensable in every aspect of our lives. Its distinctive tartan plaid is
one of the world’s most recognized icons. We continue to capitalize on
key trends with the Scotch brand. The Scotch®Pop-up Tape Dispenser
was the first and remains the only dispenser that delivers pre-cut two-inch
tape strips one at a time. Scotch®Transparent Duct Tape lasts six times
longer and is more aesthetically pleasing than conventional gray duct
tape, so it can be used in even more places. Professional painters and
do-it-yourselfers alike rely on Scotch brand products to meet their exact-
ing needs. The newest Scotch-Blue™Painter’s Tape can be applied to
delicate surfaces and left on for up to 60 days. Other lines of Scotch
brand products are ideal for gift wrapping, shipping and moving needs,
creating scrapbooks, preserving photos and other uses.
GROWING OUR
BRANDS