Apple 1996 Annual Report Download - page 5

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Please find page 5 of the 1996 Apple annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Macintosh Performa
The Performa family of personal computers is designed to appeal primarily to first-time personal computer users. These products feature all-in-
one box computing solutions, including software and hardware chosen specifically with home users in mind.
Macintosh PowerBook
The PowerBook family of portable computer products is specifically designed for mobile computing needs. All PowerBook personal
computers include software designed to enhance mobile computing.
Peripheral Products
The Company sells associated computer peripherals, including the ImageWriter(registered trademark), StyleWriter(registered trademark),
Color StyleWriter and LaserWriter(registered trademark) printer families, CD-ROM and magnetic disk drives, scanners, a range of color
monitors, and the QuickTake(registered trademark) 150 digital camera.
MessagePad and Related Products
The Apple MessagePad(registered trademark) 130 communications assistant integrates Newton(registered trademark) technology in a hand-
held mobile computer that intelligently assists the user in capturing, organizing and communicating information. The Apple MessagePad 2000
includes additional built-in applications and a faster processor as compared to the Apple MessagePad 130. The Apple eMate 300 integrates
Newton technology in a mobile computer and includes built
-in applications. The product allows students to perform preliminary work on the
eMate 300 and enhance it on either an existing Mac OS or Windows software-based desktop computer. The eMate 300 allows students to enter
data by keyboard or stylus and also share data and files with each other, send and receive e-
mail, and access the Internet. The Company plans to
begin selling the Apple MessagePad 2000 and the Apple eMate 300 in early calendar 1997.
Operating System Software and Application Software
The Company's operating system software, its proprietary Macintosh system software called Mac OS, provides Apple computers with an easy,
consistent user interface and built-in networking capability based on its AppleTalk networking standard, as well as other industry networking
standards, and ensures integration of hardware and software. The Company also develops and distributes extensions to the Macintosh system
software, such as utilities, languages, developer tools, and educational software. Claris Corporation, a wholly-owned subsidiary of the
Company, develops, publishes, and distributes application software in a variety of established personal productivity categories, such as
database management and graphics, for Macintosh and Windows-
based systems. Claris(registered trademark) products are distributed primarily
through independent software resellers.
Servers
The Workgroup and Network Server families of products provide file, print, Internet, and application services, to varying size workgroups.
These products also provide Apple system connectivity to local area networks, and interoperability with other computers and computing
environments.
Internet Products
Apple's Internet strategy is focused on delivering seamless integration with and access to the Internet throughout the Company's product line
and developing and supporting "open" standards for the Internet. The Company has a number of Internet products currently available. The
Apple Internet Connection Kit is a collection of Apple and third-party software which enables the user to connect directly to the Internet. The
Company has recently introduced Cyberdog(registered trademark), a set of tools which enables the user to customize the way they access and
view Internet content. The Apple Internet Server Solution consists of a workgroup server and both Apple and third-
party software which enable
the users to establish a presence on the World Wide Web.
Further information regarding the Company's products may be found in Part II, Item 7 of this Form 10-K under the subheading "Competition"
included under the heading "Factors That May Affect Future Results and Financial Condition," which information is hereby incorporated by
reference.
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