BMW 2003 Annual Report Download - page 136

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6
Preface
In addition to developing our product range, we have
in recent months taken important steps to expand geo-
graphically. In Europe, since October 2003 we had served
the markets Ireland, Denmark, Luxembourg and Greece
through our own subsidiaries; these markets were formerly
served by importers. Further subsidiaries will follow in 2004.
By establishing a new subsidiary in Malaysia, we have taken
a further important step to develop the markets of Southeast
Asia. By launching the production and sales joint venture
in China in 2003, we achieved a breakthrough on what is
currently the world’s strongest growth market for cars.
The course for 2004 is clear. We will leverage the
strengths of our brands to enhance the
BMW
Group’s leading
role in the premium segments of the international car mar-
kets. We will continue to grow, increasing sales both of our
core models and in established markets. And we will con-
tinue to expand, winning new groups of customers with new
models or entering new markets with our range of vehicles.
We have ambitious plans for our product range for
2004. In the first quarter, the new BMW X3 and the BMW 6
Series Coupé were launched on the world’s markets. Other
new models will follow during the year: the BMW 6 Series
Cabrio, the BMW 1 Series and the MINI Convertible will
appeal to new groups of customers and thus greatly increase
our unit sales potential. The new BMW 5 Series Touring
will set standards in its segment and contribute significantly
to our growth.
We will also seize sales opportunities on new markets.
In this context, we are further developing the BMW Group’s