BMW 2003 Annual Report Download - page 18

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17
Motorcycles segment holds its own despite
difficult market conditions
In 2003, the motorcycle business was particularly
affected by adverse economic conditions on the
international motorcycle markets. The Motorcycles
segment held its own within this difficult environ-
ment. With 92,962 units sold, the sales volume sur-
passed the previous year’s level for the eleventh
year in succession.
The Motorcycles segment recorded sharp vol-
ume increases in Switzerland (+26.3%), the USA
(+13.3%) and the United Kingdom (+ 6.5%). In
Germany, unit sales of BMW motorcycles rose by
3.2% within a market that otherwise suffered a
sharp decline. With a 19.5% share of the market in
Germany, the BMW Group was the overall market
leader.
The best-selling model in 2003 on a worldwide
basis was, once again, the BMW R1150 GS with
sales of 17,136 units (including the Adventure
version). This was followed by the R 1150 RT, with
sales of 14,455 units and the F 650 GS (including
the Dakar version), which was selected by 13,284
customers.
The Motorcycles segment incurred substantial
up-front expenditure during the financial year 2003
for new models which will be launched in 2004.
The new enduro R 1200 GS,which has been
completely redeveloped, was presented to the
public at the beginning of January 2004 and will be
available from 13 March 2004 onwards. The tech-
nically updated one cylinder models and the luxury
tourer K1200 LT were presented in December
2003.
Motorcycle production at the BMW plant in
Berlin was further modernised, using highly flexible
systems for engine and motorcycle assembly and
innovative equipment to handle and process engine
and body components. A particularly eco-friendly
paint shop completed this expansion and moderni-
sation process in November 2003. This makes the
MINI surpasses expectations.
Rolls-Royce at planned production capacity level
following start-up phase.
Motorcycle unit sales again higher than the previous
year’s level.
Motorcycles segment: Deliveries by series
in 1,000 units
90
80
70
60
50
40
30
20
10
0
99
9.3
44.5
00
6.6
48.2
02 03
9.5
62.1
11.4 10.2
16.1 10.4
21.0
R Series
F Series
C1
K Series
61.9
5.2
01
10.3
55.6
10.6
18.9
BMW Group – key motorcycle markets 2003
as a percentage of sales volume
Germany
USA
Italy
France
Spain
United Kingdom
Other
12.9
7.9
4.5
4.5
25.3
28.4 16.5
11.5
19.5