Best Buy 1999 Annual Report Download - page 16

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THE DIGITAL REVOLUTION
The digital age is upon us. New technologies are
changing the way consumers shop for traditional
products such as televisions, telephones and
cameras. The digital revolution is driven by
technology’s ability to provide new levels of
speed, convenience and product integration.
Items such as personal digital assistants –
electronic organizers with computer interface
capabilities – and digital cellular telephones
help Best Buy customers organize their lives.
Digital technology is revolutionizing home
entertainment, too. Sales of DVD players, which
play video and audio discs, and movie titles have
soared beyond the highest projections. Consumers
are discovering the quality and convenience of
the DVD format. DVD currently maintains a mere
1% of U.S. market penetration, highlighting the
tremendous growth potential of this technology.
New Technology