Caremark 2007 Annual Report Download - page 16

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12 I CVS Caremark
Step inside any of our more than 6,200 CVS/pharmacy locations from coast
to coast, and you’ll see that we have the prescription medications, related
health care products, and other remedies you need “for all the ways you
care.” More than 20,000 highly trained pharmacists are available to dispense
prescriptions — as well as helpful advice. We make things “CVS easy” for our
pharmacy customers by offering 24-hour or extended-hours service in the
pharmacy in 72 percent of our locations. Sixty percent of our stores provide
drive-thru pharmacy windows as well. Have you tried MinuteClinic yet?
We have nearly 500 up and running, with more coming throughout 2008.
(See p. 16 to learn more.)
In the front of the store, customers appreciate our wide selection of popular
beauty, health, and personal care brands as well as an assortment of excep-
tional brands not available at any other U.S. drugstore. Among them, our
CVS store brand cough and cold products offer high-quality alternatives for
value-conscious consumers. Our selection of proprietary brands includes
favorites such as Cristophe®, Essence of Beauty®, Nuprin®, Playskool®, and
Skin Effects by Dr. Jeffrey Dover®. CVS store brands as well as proprietary
and other limited distribution products, with their higher margins, accounted
for approximately 14 percent of our front-store sales in 2007. We are going to
aggressively grow this business and expect it to represent 18 to 20 percent of
front-store sales in the next three to ve years.
Beauty is one of our core categories in the front of the store, and CVS/pharmacy
was named Mass Beauty Retailer of the Year at the 2007
Women’s Wear Daily
Beauty Biz Awards.
1In addition to answering
questions our customers have
about their prescriptions, in-
store pharmacists are available
to help seniors understand new
Medicare Part D prescription
drug plans.
Every CVS/pharmacy offers a
complete selection of national
and CVS store brand over-
the-counter remedies. All are
FDA tested and approved
using the same standards.
We introduce more than
500 CVS store brand items
each year, and we stand behind
every one with a 100 percent
money-back guarantee.
You can find a beauty advisor in
many CVS/pharmacy stores
along with exclusive skincare
brands that include our recently
introduced 24.7 collection.
2
3
4



070605
Same Store Sales Increase

 
070605
Store Count at Year End