Dell 2009 Annual Report Download - page 26

Table of Contents
ITEM 7 — MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
This section should be read in conjunction with "Part II — Item 8 — Financial Statements and Supplementary Data."
OUR COMPANY
We are a leading integrated technology solutions provider in the IT industry. We offer a broad range of products, including mobility
products, desktop PCs, software and peripherals, servers and networking, and storage products. Our services offerings include
infrastructure technology, consulting and applications, and business process services. We also offer various financing alternatives, asset
management services, and other customer financial services for business and consumer customers.
We built our reputation as a leading technology provider through listening to customers and developing solutions that meet customer
needs. We are focused on providing long-term value creation through the delivery of customized solutions that make technology more
efficient, more accessible, and easy to use. Customer needs are increasingly being defined by how they use technology rather than where
they use it, which is why in the first quarter of Fiscal 2010, we transitioned from a global business that is managed regionally to
businesses that are globally organized. We reorganized our geographic commercial segments to global business units to reflect the impact
of globalization on our customer base. Our four global business segments are Large Enterprise, Public, Small and Medium Business
("SMB"), and Consumer. We also refer to our Large Enterprise, Public, and SMB segments as "Commercial."
We maintain a highly efficient global supply chain, which allows low inventory levels and the efficient use of and return on capital. We
have manufacturing locations around the world and relationships with contract manufacturers. This combined structure allows us to
optimize our global supply chain to best serve our global customer base. To maintain our competitiveness, we continuously strive to
improve our products, services, technology, manufacturing, and logistics.
We are continuing to invest in initiatives that will align our new and existing products and services around customers' needs in order to
drive long-term sustainable growth, profitability, and liquidity. During Fiscal 2010, we acquired Perot Systems Corporation ("Perot
Systems"), which expands our services business and better positions us for immediate and long-term growth through the sale of
additional enterprise solutions. Our business model also includes selling through distribution channels, such as retail, system integrators,
value-added resellers, and distributors, which allows us to reach even more end-users around the world. We are investing resources in
emerging countries with an emphasis on Brazil, Russia, India, and China ("BRIC"), where, given stable economic conditions, we expect
significant growth to occur over the next several years. We are also creating customized products and services to meet the preferences
and requirements of our diversified global customer base. We will focus our investments to grow our business organically as well as
inorganically through alliances and strategic acquisitions.
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