Dell 2009 Annual Report Download - page 9

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Table of Contents
monitoring, and network management. We also offer our customers deployment, asset recovery, and recycling services.
– Consulting and Applications — Our consulting services include IT consulting, strategy consulting, enterprise consulting,
the implementation of prepackaged software applications, and research. Our customer-oriented IT consulting services are
designed to be focused and efficient, providing customers access to our expertise to help them evaluate, design, and
implement IT infrastructures. Our consulting services include customized, industry-specific business solutions provided by
employees with industry expertise. We also offer applications development and maintenance services, including developing
and maintaining application software, migrating and testing applications systems, performing quality assurance functions
on custom applications, assessing and evaluating application software, and providing web-based application services.
– Business Process Services — We provide business process services, including claims processing, product engineering,
payment and settlement management, life insurance policy administration, services to improve the collection of receivables,
and call center management.
• Software and Peripherals
– We offer Dell-branded printers and displays and a multitude of competitively priced third-party peripheral products such as
printers, televisions, notebook accessories, mice, keyboards, networking and wireless products, digital cameras, power
adapters, scanners, and other products. We also sell a wide range of third-party software products, including operating
systems, business and office applications, anti-virus and related security software, entertainment software, and products in
various other categories. We operate an online software store, the Dell Download Store, for consumers and small and
medium-sized businesses.
• Client
– Mobility — The AdamoTM and AlienwareTM lines of notebook computers are targeted at customers seeking high-quality
experiences and cutting edge designs, and range from sleek, elegant, thin, and light notebooks to the high performing
gaming systems. The StudioTM line of consumer notebooks contains powerful multimedia elements. We have designed the
InspironTM line of notebook computers for consumers seeking the latest technology and high performance in a stylish and
affordable package. The LatitudeTM line is designed to help business, government, and institutional customers manage their
total cost of ownership through managed product lifecycles. The VostroTM line is designed to customize technology,
services, and expertise to suit the specific needs of small businesses. We offer the Dell PrecisionTM line of mobile
workstations for professional users who demand exceptional performance to run sophisticated applications. During Fiscal
2010, we introduced the Dell Mini 3 mobile phone, which is powered by the Google AndroidTM operating system, and
launched it in China and Brazil.
Desktop PCs — We target sales of the AlienwareTM line of desktop computers to customers seeking features ranging from
multimedia capability to high performance gaming. The StudioTM line of compact and stylish consumer desktops includes
the Hybrid, our most power efficient consumer desktop. We have designed the InspironTM line of desktop computers for
mainstream PC users requiring the latest features for their productivity and entertainment needs. We offer the OptiPlexTM
line to help business, government, and institutional customers manage their total cost of ownership by offering a portfolio
of secure, manageable, and stable lifecycle products. The VostroTM line is designed to provide technology and services to
suit the specific needs of small businesses. Dell PrecisionTM desktop workstations are intended for professional users who
demand exceptional performance from hardware platforms optimized and certified to run sophisticated applications, such as
those needed for three-dimensional computer-aided design, digital content creation, geographic information systems,
computer animation, software development, computer-aided engineering, game development, and financial analysis.
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