Ford 2004 Annual Report Download - page 13

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F O R T Y
Ford Motor Credit Insurance Operations Field Service
Manager Janis Burton is assisting Charlotte County
Lincoln Mercury General Manager Jim Gardner (center)
and owner Ed Howard in assessing and recovering from
extensive damage to their entire vehicle inventory caused
when Hurricane Charlie struck Punta Gorda, Fla., and
environs in August 2004.
Forty all-new, or substantially new, products in
one year. That’s what we introduced in 2004.
It’s not only impressive – it’s a company record.
Why so many? Because we are and always have
been, first and foremost, an automaker. In the times
when we remembered that, we were strong, and
in the times we strayed from that core business, we
weakened. Products are the key to our strength.
We also know that in today’s information-
driven world having fresh vehicles with up-
to-the-minute technology is important to our
customers. That makes it important to us.
The challenges in staying ahead are significant.
Developing a new car or truck requires investment, so
we have carefully realigned our vehicle architectures.
This allows us to produce a greater variety of
attractive and competitive vehicles with more shared
components and less complexity. Yet we are making
headlines with innovations such as hybrid vehicles that
offer all the advantages of their conventional cousins.
Our one family of
products that does not
come on wheels – the
financial-services family
of Ford Motor Credit
Company – offers a
competitive way for
our customers to own
what we build. It’s
the finishing piece to
our core business
– having the products
people want and the
means to put them
in the driver’s seat.
Having the best is
essential when your goal is to be the
best. Our products are our future.
PRODUCTS
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