Ford 2004 Annual Report Download - page 17

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TECHNOLOGY Our industry is changing more now than it
has in the last century. Real alternatives
to conventional fuels and powertrains
are more practical than ever. New technologies
help us craft more sophisticated safety systems
in our vehicles. Technology also is allowing us to
continuously reduce the environmental impact of
the vehicles we build and where we build them.
At Ford, we are taking advantage of this exciting new
climate. More than half of our research and development
is related directly to safety or the environment. Because
many environmental and safety features also are selling
features, we strive whenever practical to introduce
such technologies before they are required by law.
Because a better world is such an integral part of the
Ford mission, we have made sustainability a priority.
This means creating business value by improving our
environmental, social and economic performance.
To support our sustainability
efforts, we continually examine
how societal and customer
concerns regarding climate
change, energy security and
fuel economy will affect the
business. We are exploring
actions to position Ford as
a leader in vehicles with
advanced technology and better
environmental performance.
Ford Escape Hybrid, for
instance, does everything a
regular Escape will do – but in city driving, it achieves
up to 75 percent better fuel economy. Eight V-10 Ford
E-450 hydrogen-powered shuttles will go into service
in 2006 in Florida as part of the state’s “Hydrogen
Highway” initiative promoting a hydrogen infrastructure.
Our better-world vision makes us a better
automaker. We believe our customers will agree.
1 5
Ford has developed hydrogen-powered shuttle buses
that produce near-zero CO2 (carbon dioxide) levels,
and eliminate tailpipe emissions, except for water.
F O R E S I G H T