GE 2004 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2004 GE annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 33

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33

23   
 
GE Commercial Finance
U.S. Large-Cap Lending
  
As a leading provider of loans to mid-
market companies, GE Commercial Finance
saw a natural opportunity to grow
into the adjacent market for “large-cap”
lending (loans of $150 million or more).
A disciplined market analysis led to a
deeper appreciation of the unique
customer requirements and competitive
dynamics of this new segment.
R
GE Commercial Finance developed a
distinct business model with dedicated
sales teams, a broader product offering,
improved syndication and streamlined
loan approvals. The success of such dra-
matic changes is usually measured in years,
but after only six months, Commercial
Finance is already making progress toward
its goal of $100 million of large-cap net
income growth by 2007.