GE 2004 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2004 GE annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 33

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33

Whole Home Water
   
Increasing concern about the quality of
water is leading more consumers to
purchase point-of-use water treatment
devices for their homes. GE is planning to
enter this $1 billion market by offering
consumers a simple alternative to these
complicated partial systems:
R
an all-in-
one system serving every faucet in the
home that will filter sand, dirt and rust,
reduce lead and mercury, treat for taste
and odor, kill bacteria and viruses, and
soften water. This advanced system is one
of several breakthrough home products
coming from GE, including new innovations
in lighting, laundry and cooking.
 
GE Consumer & Industrial
24    