Intel 2012 Annual Report Download - page 12
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Our other Intel architecture operating segments offer products designed to be used in the mobile communications,
embedded, netbook, tablet, and smartphone market segments.
• Our strategy for the mobile communications market segment, addressed by our Intel Mobile Communications
(IMC) group, is to offer a portfolio of phone components that covers a broad range of wireless connectivity options by
combining Intel® WiFi technology with our 2G and 3G technologies, while continuing our efforts to accelerate industry
adoption of 4G LTE. These products feature low power consumption, innovative designs, and multi-standard platform
solutions.
• Our strategy for the embedded market segment, addressed by our Intelligent Systems Group (ISG), is to drive
Intel architecture as a solution for embedded applications by delivering long life-cycle support, software and
architectural scalability, and platform integration.
• Our strategy for the tablet market segment is to offer Intel architecture solutions optimized for multiple operating
systems and application ecosystems, such as our recent introduction of a platform for tablets that incorporates the
Intel Atom processor. We are accelerating the process technology development for our Intel Atom processor product
line to deliver increased battery life, performance, and feature integration.
• Our strategy for the smartphone device market segment is to offer Intel Atom microarchitecture-based products
that enable smartphones to deliver innovative content and services. Such products include the introduction of a new
platform for smartphones that incorporates the Intel Atom processor, which is designed to deliver increased
performance and system responsiveness while also enabling longer battery life. Additionally, we engage with and
enable the supplier ecosystem by providing reference designs that showcase the advantages of Intel architecture in
smartphone devices.
Our software and services operating segments seek to create differentiated user experiences on Intel-based platforms.
We differentiate by combining Intel platform features and enhanced software and services. Our three primary initiatives
are:
• enabling platforms that can be used across multiple operating systems, applications, and services across all Intel
products;
• optimizing features and performance by enabling the software ecosystem to quickly take advantage of new
platform features and capabilities; and
• delivering comprehensive solutions by using software, services, and hardware to enable a more secure online
experience, such as our McAfee DeepSAFE* technology platform, which provides additional security below the
operating system of the platform.