Intel 2012 Annual Report Download - page 8
Download and view the complete annual report
Please find page 8 of the 2012 Intel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.2
products more rapidly. We believe this competitive advantage will be extended in the future as the costs to build
leading-edge fabrication facilities increase, and as fewer semiconductor companies will be able to combine platform
design and manufacturing.
• Architecture and Platforms. We are developing a wide range of solutions for devices that span the computing
continuum and allow for computing experiences from PCs (including Ultrabook, detachable, and convertible systems),
tablets, and smartphones to in-vehicle infotainment systems and beyond. We believe that users want consistent
computing experiences and interoperable devices and that users and developers value consistency of architecture,
which provides a common framework that allows for shortened time to market, with the ability to leverage
technologies across multiple form factors. We believe that we can meet the needs of users and developers to offer
computing solutions across the computing continuum through our partnership with the industry on open, standards-
based platform innovation around Intel® architecture. We continue to invest in improving Intel architecture to deliver
increased value to our customers and expand the capabilities of the architecture in adjacent market segments. For
example, we focus on delivering improved energy-efficient performance, which involves balancing higher performance
with lower power consumption. In addition, we are focusing on perceptual computing, which brings exciting user
experiences through devices that sense and perceive the user’s actions.
• Software and Services. We offer software and services that provide security solutions through a combination of
hardware and software for consumer, mobile, and corporate environments designed to protect systems from
malicious virus attacks as well as loss of data. Additionally, we seek to enable and advance the computing ecosystem
by providing development tools and support to help software developers create software applications and operating
systems that take advantage of our platforms. We seek to expedite growth in various market segments, such as the
embedded market segment, through our software offerings. We continue to collaborate with companies to develop
software platforms optimized for our Intel processors and that support multiple hardware architectures and operating
systems.
• Customer Orientation. Our strategy focuses on developing our next generation of products based on the needs
and expectations of our customers. In turn, our products help enable the design and development of new user
experiences, form factors, and usage models for businesses and consumers. We offer platforms that incorporate
various components and capabilities designed and configured to work together to provide an optimized solution that
customers can easily integrate in their end products. Additionally, we promote industry standards that we believe will
yield innovation and improved technologies for users.
• Strategic Investments. We make investments in companies around the world that we believe will further our
strategic objectives, support our key business initiatives, and generate financial returns. Our investments—including
those made through our Intel Capital program—generally focus on investing in companies and initiatives that we
believe will stimulate growth in the digital economy, create new business opportunities for Intel, and expand global
markets for our products. Additionally, we plan to continue to purchase and license intellectual property to support our
current and expanding business.
• Stewardship. We are committed to developing energy-efficient technology solutions that can be used to address
major global problems while reducing our environmental impact. We are also committed to helping transform
education globally through our technology, program, and policy leadership, as well as through funding by means of
the Intel Foundation. In addition, we strive to cultivate a work environment in which engaged, energized employees
can thrive in their jobs and in their communities.
Our continued investment in developing our assets and execution in key focus areas is intended to help strengthen our
competitive position as we enter and expand into adjacent market segments, such as smartphones and tablets. These
market segments change rapidly, and we need to adapt to this environment. A key characteristic of these adjacent market
segments is low power consumption based on SoC products. We are making significant investments in this area with the
accelerated development of our SoC solutions based on the Intel® Atom™ microarchitecture. Additionally, we are building
mobile reference designs to help the adoption of Intel architecture in these adjacent market segments. Examples include
our smartphone reference designs, which were launched by multiple global partners in 2012. We also believe that
increased Internet traffic and the increased use of mobile and cloud computing create a need for an improved server
infrastructure, including server products optimized for energy-efficient performance.