Kohl's 2004 Annual Report Download

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Please find the complete 2004 Kohl's annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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2004 Annual Report

Table of contents

  • Page 1
    2004 Annual Report

  • Page 2
    In 2004, we expanded our brand selection to better serve a variety of ages and interests. New brands include apt. 9 in both mens and misses and Urban Pipeline for young men.

  • Page 3
    ...expect great things: Customers expect great things: Partners expect great things: Shareholders expect great things: Associates 2 4 8 9 10 11 12 13 Kohl's mission is to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise...

  • Page 4
    ... in 2004 with the introduction of Urban Pipeline for young men. We introduced apt. 9 in both mens and misses to appeal to customers seeking today's contemporary fashions and will extend the brand further in 2005. We will continue our focus on developing new exclusive and private brands that add...

  • Page 5
    ... future expansion in the same manner. The key to expect great things is our people. We strengthened our executive team in 2004 by increasing the number of senior level positions in merchandising, planning and allocation and product development to help us improve our merchandise content and set Kohl...

  • Page 6
    In 2005, the signature look of Chaps casual clothes debuted in the men's department. Kohl's own Sonoma brand complements our brand-name merchandise throughout the store. 4

  • Page 7
    ... to appeal to Kohl's core customer. The exciting daisy fuentes line went from 188 stores to all stores in October 2004. In 2005, the line will be extended to accessories, loungewear, shoes and special sizes. For young girls and their parents, everGirl, a new lifestyle brand created by Nickelodeon...

  • Page 8
    The exciting addition of new exclusive brands, such as daisy fuentes in misses and national brands including classic Chaps dress clothes in mens, broadens our appeal to fashion conscious customers. 6

  • Page 9
    ... 2006, we Our credit card program continues to recognize and reward our most loyal customers with special offers. For customers who prefer to shop at home, our exciting brands and great value are always available on Kohls.com. Extended store hours and hassle-free returns further define convenience...

  • Page 10
    ...-setting fashions can only be found in our stores and on Kohls.com, giving customers one more great reason to shop at Kohl's. Our beauty department features three new exclusive brands of makeup and skin care products, American Beauty, Flirt! and good skin, developed by The Estée Lauder Companies...

  • Page 11
    ... TO OUR SHAREHOLDERS: expect great things is a commitment to grow the company and increase its profitability. We will continue to be committed to becoming the number one family-focused, value-oriented specialty department store. In 2004, we achieved our goal to return to 20% earnings growth...

  • Page 12
    ... our store and corporate training programs. To reward and retain outstanding Associates, we offer competitive benefit packages. In 2004, we added an Employee Assistance Program to our benefits program to provide Associates with work-life support, and began offering a drug discount card for part-time...

  • Page 13
    ... the gift cards at a discount, resell them at face value and use the profits for items such as equipment, uniforms and With Kohl's in the community, children and families can expect great support, great family-focused programs and great volunteers. the Kohl's A-Team, Associates volunteer their time...

  • Page 14
    ... with generally accepted accounting principles and include amounts that are based on the best estimates and judgments of management. The consolidated financial statements and related notes have been audited by Ernst & Young LLP, independent registered public accounting firm, whose report is based on...

  • Page 15
    ... - General Merchandise Manager WAYNE EMBRY Senior Advisor to the General Manager of the Toronto Raptors (a) (c) PEGGY ESKENASI Executive Vice President - Product Development JAMES D. ERICSON Retired Chairman, President and Chief Executive Officer, Northwestern Mutual Life Insurance Company...

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    KOHL'S CORPORATION N56 W17000 RIDGEWOOD DRIVE, MENOMONEE FALLS, WI 53051-5660 www.kohls.com