Kohl's 2004 Annual Report Download - page 9

MORE GREAT BRANDS IN 2005 More exciting brands
are debuting in Kohl’s stores in 2005. To address the fashion
demands of today’s male shopper, we introduced Chaps in
all stores at the beginning of the year. The signature look
of Chaps is uniquely American and its classic styling, like its
popularity, is timeless. We currently offer Chaps woven and
knit tops, casual and dress pants, dress shirts, suits, sport
coats and ties.
Moms-to-be now have another great reason to shop at Kohl’s.
The bold, bright and beautiful Oh Baby! by Motherhood
collection also rolled into Kohl’s stores in early 2005.
Exclusive to Kohl’s, this collection from the world’s leading
designer and retailer of maternity wear features a
contemporary assortment of sportswear, intimate apparel
and sleepwear.
Adding momentum to our merchandise offerings will be
the addition of the Candie’s brand in our juniors’ and girls’
departments in the fall of 2005. Candie’s is known
for its innovative marketing and trendy fashions for young
shoppers. Kohl’s will become the exclusive provider of
Candie’s apparel in 2005 and at the end of fiscal 2006, we
will be the exclusive
retailer for Candie’s
footwear and
handbags. Building
on the success of
the everGirl brand
by Nickelodeon,
we will introduce
The Backyardigans line for toddlers in 2005. Based on
Nickelodeon’s hottest new show, the line will include
playwear, tees and sleepwear, all exclusive to Kohl’s.
EXPECT A GREAT IN-STORE EXPERIENCE Brands,
value and convenience define the Kohl’s shopping experience.
In 2004, we focused on making our stores easier to shop.
We reduced in-aisle programs to make aisles wider and
increased spacing standards between fixtures to make it
easier to move within a department. We added large, bright
graphics and photos so our customer can quickly find the
brands she’s looking for.
Our credit card program continues to recognize and reward
our most loyal customers with special offers. For customers
who prefer to shop at home, our exciting brands and great
value are always available on Kohls.com. Extended store
hours and hassle-free returns further define convenience
at Kohl’s.
In 2005, we will further enhance our merchandise
presentation to make it more fashion-focused and easier
to put outfits together. From the look of our merchandise
to the appeal of our visual presentation, our 2005
initiatives are designed to create a more fun and exciting
shopping environment. With constantly evolving brands
and an emphasis on new trends throughout the store,
we’re well positioned to meet the changing needs of
our customers.
From the parking lot into the store, through the checkout and
out the door, Kohl’s customers can expect a great shopping
experience. That means great brands, great value and great
convenience – the key elements that make Kohl’s unique.
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Expect Great T hings: Customers