Kohl's 2004 Annual Report Download - page 13

TO THE COMMUNITIES WE SERVE: expect great
things is a continuing commitment to improving health
and educational opportunities for children.
Kohl’s is a strong partner in our communities through
programs involving our company and our Associates.
In 2004, numerous programs enabled us to give nearly
$20 million back to our communities.
IMPROVING HEALTH The Kohl’s Cares for Kids®
Children’s Hospital program is a community involvement
initiative that emphasizes our focus on families by
partnering with children’s hospitals in the communities
we serve. In 2004, Kohl’s Cares for Kids®supported
programs at 57 children’s hospitals in 35 states, through
the sale of special items. We donate 100% of the net
profits of our Kohl’s Cares for Kids® merchandise to
designated children’s hospitals.
In addition to the one-time funding of the purchase of
medical equipment or facilities, we’ve extended our
commitment beyond the walls of the hospitals with multi-year
grants to community outreach programs. For example, in
2004 we awarded a five-year grant to Children’s Memorial
Hospital in Chicago to establish the Kohl’s Cares for Kids®
Safety Network. This program is designed to confront the
problems that threaten the safety of children in their homes,
in their neighborhoods and in their communities.
SUPPORTING EDUCATION Our national Kohl’s Kids Who
Care®program recognizes and rewards local kids who make a
difference in their communities through volunteerism. In 2004,
the program honored over 1,000 young volunteers with
scholarships, gift cards and donations.
Our Kohl’s Cares for Kids®Fundraising Card program continues
to grow as more schools and nonprofit organizations recognize
how easy it is to raise money with help from Kohl’s. Groups
purchase the gift cards at a discount, resell them at face value
and use the profits for items such as equipment, uniforms and
trips. In 2004, we helped over 2,700 schools and nonprofit
organizations raise money to support their programs.
VOLUNTEERING IN OUR COMMUNITIES Through
the Kohl’s A-Team, Associates volunteer their time to support
various youth-focused charities. Their participation is matched
with corporate grants that are given directly to the charities.
One special A-Team effort called “Operation: Connect Kids”
raised money to purchase prepaid satellite cell phone cards
that allow children to connect with their parents serving in
the military.
With Kohl’s in the community, children and families can
expect great support, great family-focused programs and
great volunteers.
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Norman Bridwell (third from left), creator of the “Clifford the
Big Red Dog™” series, participates in the check presentation
ceremony at Children’s Hospital Boston. The popular children’s
books and plush toys were one of the Kohl’s Cares for Kids®
Children’s Hospital items in 2004.
Expect Great T hings: Communities